Tag Archives: Cons

5 Different Funding Options for Startups & Their Pros and Cons

Dave Lavinsky September 3, 2021 Although it’s difficult to pinpoint the precise number of new businesses launched each year, numerous studies have shown an increase in new business launches over the past decade. According to Oberlo, 4.4 million new businesses were started in 2020, up nearly 27% from the previous decade. Starting a new business … Continue reading 5 Different Funding Options for Startups & Their Pros and Cons

The pros and cons of specializing in specific martech products

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on April 14, 2021 Martech practitioners specialize in specific products. That’s not news. Further, it makes sense for people to learn how to really use a specific platform well. However, that’s not always ideal when putting … Continue reading The pros and cons of specializing in specific martech products

Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]

Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]

Outsourcing SEO Projects – Pros and Cons [Infographic]

Jomer Gregorio — May 12, 2020 Search engines have become one of the most common ways for anyone to navigate the web. It’s no different for consumers. Marketers rely on search engines to steer the buying decision and discover the type of information they want, giving businesses countless opportunities to be found through search engines. … Continue reading Outsourcing SEO Projects – Pros and Cons [Infographic]

The Pros and Cons of Making Remote Work Permanent

Gretchen Gordon — May 1, 2020 Working remotely has suddenly become the new normal, and I suspect many leaders have discovered that this remote work thing can actually work, even once the current crisis is resolved. It could permanently transform the workplace allowing for more flexible working arrangements and work from home options. But as … Continue reading The Pros and Cons of Making Remote Work Permanent

Pros and Cons of Small Businesses Using Social Media Marketing

Lanre Onibalusi — December 19, 2019 Follow @Onibalusi Image Credit: Unsplash Over the years, social media has gone from a tool used purely for socializing to one that helps improve brands and businesses. Social media marketing is a cost-effective way for small businesses to promote their brand and services, as well as increase their customer … Continue reading Pros and Cons of Small Businesses Using Social Media Marketing