Tag Archives: Connection

How brands are converting digital burnout into real-world connection

Brands Management

July 27, 2025 How brands are converting digital burnout into real-world connection BY Becky Mailen In a world of endless pings, scrolls, and streams, digital burnout has become a modern malaise. Particularly for Gen Z, whose lives have played out almost entirely online, there’s now a growing hunger for something more grounded. In fact, 69% of … Continue reading How brands are converting digital burnout into real-world connection →

7 ways to boost customers’ emotional connection and loyalty with your brand

Emotional Intelligence

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024   Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand →

A healthy workforce needs more connection, not more apps

Workplace Evolution

May 06, 2024 A healthy workforce needs more connection, not more apps As workplace health and wellness programs multiply, overwhelmed employees need help connecting the dots. BY Owen Tripp The cost of healthcare is reaching a breaking point. The average employer’s healthcare spending is expected to rise by 8.5% this year, well above inflation—and that doesn’t … Continue reading A healthy workforce needs more connection, not more apps →

Oracle’s AI And Nashville Connection For Advertisers

Oracle Artificial Intelligence

Oracle’s AI And Nashville Connection For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2024 Oracle has big plans for its future — but it’s no longer just about enterprise software as the company prepares to move its headquarters from Austin, Texas to Nashville, Tennessee — a city that for years has been making … Continue reading Oracle’s AI And Nashville Connection For Advertisers →

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Monday

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection →

Strike A Chord: The Connection Between Music And Search

Music Industry

Strike A Chord: The Connection Between Music And Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 15, 2023 From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max. … Continue reading Strike A Chord: The Connection Between Music And Search →

Lytics adds cloud data connection feature to improve ad targeting

Marketing Technology

Marketers will be able to create create custom audiences for many advertising platforms. Corey Patterson on December 7, 2021 Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big … Continue reading Lytics adds cloud data connection feature to improve ad targeting →

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