Candace Huntly — December 5, 2016 Follow @SongBird_TO— December 5, 2016 Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with them in a meaningful way on a regular basis. While there are a number of different ways to do … Continue reading The Importance of Building an Online Community
Tag Archives: Community
5 Tips to Jump Start Your Online Community
Maya Paveza — November 28, 2016 Follow @mayapaveza— November 28, 2016 Whether starting a new community, or moving an existing one, the foundation is the strength of the conversations and content within it. Those conversations go a long way to assure longevity of the community. Life, online or off, is built on a series of … Continue reading 5 Tips to Jump Start Your Online Community
5 Tips to Drive Online Community Adoption
Caitlin Zucal — November 23, 2016 Follow @Caitlin_Zucal— November 23, 2016 For organizations launching an online community for the first time or for companies trying to revitalize an existing community, user adoption can be frustrating. Many struggle with how to not only drive customers or employees to the community, but entice them to participate and … Continue reading 5 Tips to Drive Online Community Adoption
Community Marketing 101
Marketing in an online community is one of the most effective ways to garner brand loyalty. But failure to follow these basic guidelines could position you for opening Pandora’s box. Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the … Continue reading Community Marketing 101
How To Run A LinkedIn Community That Amplifies Value
By Abhishek Talreja November 14th, 2016 LinkedIn is one of the most powerful platforms to market your B2B business effectively. According to this study, 88% of B2B marketers use LinkedIn for marketing their products/services. The same study shows that 42% of all LinkedIn users agree to benefit from participating in LinkedIn groups. LinkedIn groups are … Continue reading How To Run A LinkedIn Community That Amplifies Value
Why Social Media Isn’t the Answer for Your Community Marketing
Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 It’s easy to see how social media marketing has become confused with community marketing over time. Social networks can be a great place to promote content, engage leads and build an audience, but these networks alone can’t accommodate authentic conversations with customers. Some brands … Continue reading Why Social Media Isn’t the Answer for Your Community Marketing
Community Moderation Tactics for Healthy Online Communities
Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 Community moderation isn’t just about removing the bad stuff that detractors post in your community. It also includes making decisions about what you want your community members to do. For most customer communities, new members tend to be “lurkers” in the beginning. Emphasizing the … Continue reading Community Moderation Tactics for Healthy Online Communities
How to Build an Online Community
by Meg CabreraOctober 22, 2016 In the digital marketing world, more and more brands are now geared towards building a community. A community is a group of people engaging, sharing, and working toward a common goal. They are bound by similar interests, or thoughts. Brands like Disney and Red Bull have embraced this marketing initiative. … Continue reading How to Build an Online Community
From Everyday User to Community Expert
by Caitlin Zucal Follow @Caitlin_ZucalOctober 23, 2016 Experts add immense value to an online community. They possess a wealth of knowledge that enables others to become more productive and solve problems. But expert status doesn’t happen overnight. Instead of having all the answers, most of us join an online community in search of an answer. … Continue reading From Everyday User to Community Expert
How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?
by Young Entrepreneur Council Follow @YECSeptember 12, 2016 1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize event costs or courses that are related to our industry or will help an employee further their professional development. By reminding employees about this policy, I find … Continue reading How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?