Arik Hanson — June 20, 2019 — June 20, 2019 If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just … Continue reading How Target Uses Branded Gifs to Bolster Community Engagement on Twitter
Arik Hanson — June 3, 2019 — June 3, 2019 Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” (read the full post for his explanation). While Holmes talked about how we’re in the midst … Continue reading Less “Let’s Go Viral” And More “Let’s Build Community”
Shawn Dill — May 14, 2019 — May 14, 2019 We all know community is important. Most of us belong to some sort of community, be it a church, neighborhood association, or professional organization. We like communities because they help define our identity, make us feel safe, and give us purpose. Roy Williams discusses community … Continue reading Why It’s Crucial to Build a Community Around Your Business
Megan Mosley — February 13, 2019 Follow @ReferralRock — February 13, 2019 We’re always looking for ways to do our job better. Recently we’ve been thinking about updating the way we use our social platforms. We regularly post, but altogether we don’t have a true strategy for managing them. Because we know why social media … Continue reading How Community Managers Engage and Manage Communities
Richard Nongard — August 25, 2018 Follow @nongard1 — August 25, 2018 “Build it and they will come!” We see this (and other pithy advice) work all the time in Hollywood, but unfortunately not so much in the real world of sales or entrepreneurship – especially when it comes to business websites. I often coach … Continue reading It’s the Community, Not Your Website, That’s Important
Carol Forden — July 31, 2018 Follow @carolforden — July 31, 2018 Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose … Continue reading How To Build A Brand Community Using Social Media
David Kiger — July 24, 2018 Follow @davidkiger — July 24, 2018 Anyone who has bought a house or had other real estate dealings has likely heard the familiar phrase “location, location, location.” The quality of the area where a residence sits is tied to the home’s overall value. The same can be true for … Continue reading Community and Competition Are Key Factors in Finding the Right Location For a Startup
Karen Repoli — June 30, 2018 Follow @karenrepoli — June 30, 2018 FirmBee / Pixabay Before planning your community challenge for your Facebook group, you must fully understand why you’re creating it. Entrepreneurs can create and issue challenges for various purposes: Driving sales Building mailing lists Filling Facebook groups Building relationships Many other things What … Continue reading The First Step In Planning A Facebook Community Challenge
Emily Wiseheart — May 24, 2018 — May 24, 2018 There is no greater pride than helping your own community succeed. By joining together with your local customers, businesses, nonprofits and organizations, you’re promoting many different benefits such as economical growth, charity awareness, and the sense of camaraderie, just to name a few. Supporting your … Continue reading Why Helping Your Community Helps Grow Your Business
Jibran Malek — May 4, 2018 — May 4, 2018 darkmoon1968 / Pixabay As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety … Continue reading Social Media Community Guidelines Digest
