Tag Archives: Commerce

Why Startups Should Leverage Social Commerce

Akram Tariq Khan December 25, 2020 Startups should leverage social commerce – irrespective of whether it is a D2C eCommerce brand or a home-based startup. Social commerce makes high-impact marketing campaigns possible at a shoestring budget – it is the usage of social media to increase a business’s presence through recommendations, networking, and collaborations. According … Continue reading Why Startups Should Leverage Social Commerce

Is Your Digital Commerce Strategy Ready for Xmas and New Year Shopping Rush?

Shashin Shah December 4, 2020 If predictions around Christmas and New Year spending trends hold good, 2020 would end on a high note despite the pandemic. However, with an exodus of shoppers from in-store to digital eCommerce, traditional brick-and-mortar retailers who were earlier toying with technologies such as virtual assistants, augmented reality (AR), and virtual … Continue reading Is Your Digital Commerce Strategy Ready for Xmas and New Year Shopping Rush?

Mobile Commerce To Hit New Highs This Holiday Season

Mobile Commerce To Hit New Highs This Holiday Season by Karlene Lukovitz  @KLmarketdaily, September 24, 2020 U.S. mobile commerce, or mcommerce, sales are expected to reach $314 billion this year, and represent 44% of projected total ecommerce sales of about $710 billion, according to eMarketer projections. That partly reflects overall ecommerce growth expected for the … Continue reading Mobile Commerce To Hit New Highs This Holiday Season

How visual commerce is transforming the customer experience

What is visual commerce and how does it prove ROVI? Rodric Bradford on August 7, 2020 at 11:33 am As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever—visual commerce.  But what is visual commerce? 3-D images? Video sales calls? … Continue reading How visual commerce is transforming the customer experience

Why Resilient B2B Commerce Is the Only Way Forward for Manufacturers and Suppliers Post COVID-19

Shashin Shah August 5, 2020 The COVID-19 pandemic has cast clouds of uncertainty in the business landscape and resulted in a shutdown of several economic activities. As a result, businesses are likely to witness a paradigm shift in supply chains, operating models, consumer behavior, and procurement and sales strategies. It is vital to take proactive … Continue reading Why Resilient B2B Commerce Is the Only Way Forward for Manufacturers and Suppliers Post COVID-19

Sitecore updates Experience Platform and Experience Commerce

Sitecore responds to the increased importance of digital marketing. Kim Davis on August 4, 2020 CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a … Continue reading Sitecore updates Experience Platform and Experience Commerce

Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces. Pamela Parker on June 11, 2020   Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at … Continue reading Martech Spotlight: How Kenshoo does digital commerce ad management

Use Blog Commenting to Boost Your Marketing For Knowledge Commerce

Shobha Ponnappa — June 2, 2020 Blog Commenting Delivers The Big Four Gains: Traffic, Engagement, Brand Awareness and Brand Authority After Matt Cutts (of Google’s anti-spam team) gave us a thumbs-down on blog commenting, people who had been mindlessly, and rabidly, building backlinks from blog commenting suddenly realized that Google was going to frown upon … Continue reading Use Blog Commenting to Boost Your Marketing For Knowledge Commerce

Use Social Media to Extract Targeted Traffic For Knowledge Commerce

Shobha Ponnappa — May 20, 2020 Social Media Doesn’t Produce Traffic If You Use A Spray And Pray Approach. It Responds To Finessed Targeting Extracting maximum targeted traffic from social media calls for both – being socially active and having a strategic campaign with clear objectives. Most often, the reasons Knowledge Commerce solopreneurs don’t see … Continue reading Use Social Media to Extract Targeted Traffic For Knowledge Commerce