TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? MarTechBot on August 25, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading What to expect from social commerce during the upcoming holiday shopping season
Tag Archives: Commerce
Klaviyo acquires Gatsby to improve social commerce insight
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025 Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight
AI Ads, Commerce Drama Trigger Promises Of Billions
AI Ads, Commerce Drama Trigger Promises Of Billions by Laurie Sullivan , Staff Writer, August 15, 2025 OpenAI’s ChatGPT reached 700 million active users in August — although not enough to sustain financial growth without ads, Nick Turley, vice president and head of ChatGPT, said during an interview this week on the Decoder podcast. He … Continue reading AI Ads, Commerce Drama Trigger Promises Of Billions
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025 Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Investments In Connected Commerce, Tech Stacks Rise To $585B
Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2024 As 2025 tempts marketers to chase “the next big thing,” this year’s biggest opportunities will not present themselves as massive leaps, but rather strategic moves that add up to sustainable impacts. It’s no longer about personalization, but rather … Continue reading Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
Why the crypto community loves Howard Lutnick, Trump’s pick for Commerce secretary
November 19, 2024 Why the crypto community loves Howard Lutnick, Trump’s pick for Commerce secretary If confirmed, Lutnick will be in regular talks with CEOs in the business community—and could be an influential evangelist for crypto acceptance. BY Chris Morris Donald Trump’s selection on Tuesday of Howard Lutnick as Commerce secretary brought cheers from the cryptocurrency … Continue reading Why the crypto community loves Howard Lutnick, Trump’s pick for Commerce secretary
How the UPC barcode revolutionized global commerce over the past 50 years
July 28, 2024 How the UPC barcode revolutionized global commerce over the past 50 years While the barcode didn’t herald the end times, as conspiracy theorists once fretted, it did usher in a new age in global commerce. BY The Conversation The first modern barcode was scanned 50 years ago this summer—on a 10-pack of chewing … Continue reading How the UPC barcode revolutionized global commerce over the past 50 years
Commerce Advertising Takes Front Seat In Performance
Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
How M&M’s transformed ERP and commerce with composable architecture
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Chris Wood on June 28, 2024 Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making … Continue reading How M&M’s transformed ERP and commerce with composable architecture
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