StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. Steve Petersen on February 6, 2024 When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. But doing so comes with risks. Before deciding to … Continue reading Combining martech projects: 5 questions to ask
Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics by Laurie Sullivan @lauriesullivan, August 2, 2023 Publicis’ Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative artificial intelligence (GAI) with commerce analytics. Using conversational GAI models, Ask Profitero converts detailed reports into actionable insights accessible to anyone through … Continue reading Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Effective work management comes from the right mix of active and passive collaboration methods. Chris Wood on December 20, 2022 In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive … Continue reading How to improve efficiency by combining two kinds of collaboration
How Google Multisearch — Combining Text And Image — Will Change SEO by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2022 Google Lens now allows those searching to ask questions about the photo image they seek. Made possible by advancements in artificial intelligence, multisearch enables people to ask a question about an object or refine … Continue reading How Google Multisearch — Combining Text And Image — Will Change SEO
Olga Rusnak December 7, 2020 Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. The information was there, but it was scattered all over the place. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and … Continue reading Combining All Your Funnel Data into One Sheet
Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital
Aastha Sirohi — April 5, 2019 — April 5, 2019 Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. … Continue reading Lead Generation Facebook Ads: Combining Your Email & Social Strategies
Mike Templeman — February 21, 2017 Follow @miketempleman1— February 21, 2017 When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just … Continue reading A Mantra for SEO in 2017: Combining Old and New
Paul Estcott — December 9, 2016 — December 9, 2016 Business forecasting is more an art than a science, which doesn’t mean it doesn’t rely on specific and hard tools and methods. In this day and age, a company can’t ignore the process of forecasting, whether it tries to envision future sales growth, market demand … Continue reading Improve Forecasting by Combining Financial and Operational Data
