From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue. Alicia Arnold on January 9, 2025 With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox … Continue reading How AI can combat the ‘paradox of choice’ and improve customer outcomes
Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024 In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. BidsCube on January 16, 2024 With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy … Continue reading BidsCube teams up with Pixalate to combat ad fraud by BidsCube
By Hilary Smith November 28, 2023 For more than a decade, during the week after Thanksgiving, GivingTuesday has rallied millions around the world to fundraise for their favorite causes. Each holiday season reminds us to show up for our communities and the people who need our help the most. But this year, participation is … Continue reading How companies can combat the nonprofit recession
Susan Hunt September 28, 2021 WeSpire has compelling research that shows that embracing a strong Environmental, Social, Governance (ESG) strategy is one critical way to combat the great resignation, by keeping the employees you have. In our State of Employee Engagement research published earlier this year, 93% of employees who said that their company was … Continue reading How ESG Programs Can Combat the Great Resignation
Ali Faagba August 16, 2020 To craft a compelling marketing mix, you first go through a gauntlet of research and extreme mental exertions. Yet, this entire effort culminates in spending your top dollars to bring the right eyeballs to your business, only for you to end up with a customer base and then lose them … Continue reading Online Marketers Can Combat Post-Purchase Dissonance: This Is How
Standards To Combat Fake Reviews Needed As Trust Erodes by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2020 Nearly three-quarters of consumers want the retail industry to implement standards with severe punishment for violators to combat fake reviews and even harsher punishments for noncompliance. One of the punishments would be paying a fine of up … Continue reading Standards To Combat Fake Reviews Needed As Trust Erodes
Daniel Burrus — December 24, 2019 Follow @DanielBurrus It is often assumed that people don’t like change, when in reality humans are born to instinctively love change. It’s why we take vacations and crave travel, because we want and need change. We must get out of our usual surroundings and witness something new in order … Continue reading Combat Unpredictable Change with Anticipation
JJ Tyson — November 18, 2019 In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. Price sensitivity is friction … Continue reading How to Combat Price Sensitivity Using Price Drop Alerts
If you’re struggling to get your team all pulling in the same direction, you should revamp your team’s organization to be agile and react in real-time. Joe Hyland on June 7, 2019 In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. … Continue reading How to combat marketing’s greatest enemy: Time
