Tag Archives: Collection

Responsible Data Collection: Why It Matters for Businesses Today

Data Management Platforms

Responsible Data Collection: Why It Matters for Businesses Today   Vladimir Fomenko / Aug 17, 2023   As technology has evolved, so has the amount of data businesses collect about their customers and competitors. While this can be beneficial to both companies and customers, it also raises concerns about privacy, copyright violations, and responsible data … Continue reading Responsible Data Collection: Why It Matters for Businesses Today →

6 data collection tactics for marketing in the cookieless future

Data Management

When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future →

Hot Topic launches metaverse Halloween collection on Roblox

Metaverse Branding

The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. Chris Wood on October 6, 2022 This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic … Continue reading Hot Topic launches metaverse Halloween collection on Roblox →

First look: Telfar’s debut sportswear collection

Sports Business

By Elizabeth Segran August 17, 2022 Telfar Clemens, the Liberian-American designer, is known for his radical inclusivity, encapsulated by his slogan, “It’s not for you. It’s for everyone.” [Photos: Telfar] He only designs unisex garments and he deliberately prices his products to be more affordable than other designers. His famous tote bag—sometimes known as the … Continue reading First look: Telfar’s debut sportswear collection →

Australian Cricket NFT collection in the works

Cryptocurrencies NFT

Michael Abetz Last updated: 13 April 2022 The official Cricket Australia account on Twitter @CricketAus announced collectible NFTs are on the way for Australian cricket fans. The move is in partnership with Rario an officially licensed NFT marketplace for cricket NFT collections, and NFT company Blocktrust. A new section of the Cricket Australia website has … Continue reading Australian Cricket NFT collection in the works →

How Can Digital Debt Collection Play an Important Role in Fintech Success

Finacial Technology Industry

How Can Digital Debt Collection Play an Important Role in Fintech Success Lyle Solomon / 25 Feb 2022   According to a McKinsey’s 2020 report, the international was facing numerous challenges, despite the fact that several industries rely on its expertise to recover debts from customers. The report further highlighted that many debt collection agencies could … Continue reading How Can Digital Debt Collection Play an Important Role in Fintech Success →

Why first-party data collection should be a priority for marketers

Data Platforms

Knowing the value of first-party data collection and activation is the first step toward successful campaigns. Corey Patterson on January 5, 2022 “No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based … Continue reading Why first-party data collection should be a priority for marketers →

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