by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge. Patrick Armitage on July 26, 2016 Subject line: When can we catch up? Hi [First Name],We’ve never met. In fact, you’ve never visited our company’s site, given … Continue reading Marketing PSA: Cold lead generation is spam
by Brooke B. Sellas July 25, 2016 Follow @madSMscientistJuly 25, 2016 Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise … Continue reading I’d Never Use Cold Calling For Sales. Here’s Why.
by Justin McGill July 22, 2016July 22, 2016 When it comes to prospecting and sending cold outbound email, sales enablement content is your best friend. Targeted collateral sets your cold outbound email apart by showing that you understand your prospects and what type of content matters to them. Sales enablement content is so important for … Continue reading How to Use Sales Enablement Content with Cold Outbound Email
by Tara Thomas May 29, 2016 Follow @tinytaratMay 29, 2016 Let’s face it. If you are a marketer in the online B2B or B2C world, chances are you need to do a lot of email outreach. What’s worse, a lot of this outreach is ‘cold’ – meaning the people who you are sending emails to … Continue reading How to Choose the Right Cold Email Outreach Tool
by Mitchell Sharp March 16, 2016 Follow @ishopinsuranceMarch 16, 2016 Cold emailing is an art all in itself. It is distinctly different from email marketing. Email marketing is a message that is typically sent out to people who have actively signed up to receive emails from you. Cold emailing is when you send out requests … Continue reading 5 Tips That Can Improve Your Cold Email Strategy
by Sabel Harris March 9, 2016 Follow @sabelharrisMarch 9, 2016 I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences. I got back a few weeks ago where I was asked if I wanted to zip line and I said yes without even doubting myself. … Continue reading 7 Elements to Get Your Cold Emails Opened
by Heather R. Morgan February 28, 2016 Follow @HeatherReyhanFebruary 28, 2016 If you’re searching for a “silver bullet” to magically solve all your problems, you’re probably going to fail. Even if you’ve found an effective tactic that can give you a strong advantage, that advantage won’t last long once a million other people have learned … Continue reading What’s Killing Some of the Best Cold Emails?
by Greg Pietruszynski January 11, 2016January 11, 2016 How many times have you struggled to write your first cold email? A lot depends on your creativity, that’s for sure, and you can’t wait forever for inspiration. But the good news is that an effective first cold email can be dissected into pieces. Such analysis will … Continue reading A Guide To Your First Cold Email Structure
Sam LaberOctober 1, 2015 Every cold email needs a hook. Something that forces prospects to lean in and forget that they are actually being sold to. Finding the appropriate hook for each prospect is insanely time-consuming, but if done right, can mean the difference between a “yes” and crickets. Traditionally, hooks are found by scanning … Continue reading 5 Ways You Can Use A Prospect’s Software Stack To Write Better Cold Emails
