Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions. Lauren Mraz on August 29, 2025 Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable … Continue reading How customer analytics closes the gaps in performance measurement
January 22, 2025 Amazon closes all Quebec warehouses, cutting 1,700 jobs Amazon will phase out operations across seven sites in the province over the next two months. BY Reuters E-commerce giant Amazon.com is exiting its operations in Quebec, leading to the loss of about 1,700 full-time jobs, a company spokesperson said on Wednesday. The online retailer … Continue reading Amazon closes all Quebec warehouses, cutting 1,700 jobs
As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla? by Laurie Sullivan @lauriesullivan, October 6, 2022 Twitter has not stopped rolling out features that the company believes will improve its services, even as Tesla CEO Elon Musk moves ahead to seal the acquisition deal. On Thursday Twitter rolled out … Continue reading As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?
Invoca Closes $83M Financing Round, With $1.1B Valuation by Laurie Sullivan @lauriesullivan, June 14, 2022 Invoca, a conversation intelligence company powered by artificial intelligence, closed $83 million in Series F financing on Tuesday, giving it a $1.1 billion valuation. The financing round was led by Silver Lake Waterman, a global technology investment firm. It brings … Continue reading Invoca Closes $83M Financing Round, With $1.1B Valuation
Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience
Bob Apollo — October 18, 2017 Follow @bobapollo — October 18, 2017 rawpixel / Pixabay Whenever a potential client tells me that they believe their sales people have a “closing” problem, I can be pretty confident that the problem actually lies elsewhere. There are a bunch of reasons why the macho “always be closing” mantra … Continue reading Little Commitments Are Better Than Big Closes
Victor Blasco — July 9, 2017 Follow @yumyumvideos — July 9, 2017 Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase … Continue reading How to Make A Testimonial Video That Closes More Sales For Your Business
Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores. Tim Peterson on March 7, 2016 Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as … Continue reading Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement
Douglas BurdettFebruary 7, 2015 Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object … Continue reading 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
