Ron JohnsonAugust 23, 2015 Everyone is looking for a good web designer… but do you ever wonder if you are a good client? Apparently not, given the number of designer blogs telling stories about frustrating clients. Why is it important to be a good client (and I do not mean simply paying you bills on-time)? … Continue reading How to Be a Good Web Design Client
Romona FosterJune 9, 2015 Recently, I had a situation in which I was not at peace with the client that I was working with. I worked with this client for about one year. The client came to me with no marketing strategy. He said he had a website and that was it. I put together … Continue reading When You’re Not At Peace With A Client, Is It Okay To Walk Away?
Aly SaxeMay 20, 2015 Imagine this scenario: It’s your monthly client meeting and you’re prepared to discuss the usual PR wins and status updates. Instead your client drops this bombshell: he might not renew his contract. His top leadership can’t justify your monthly retainer unless they can connect your efforts to some kind of measurable … Continue reading The 7 Key Elements of a Great Client Report
Erin P. FriarApril 13, 2015 Leaders of field teams looking to expand their businesses with more client ‘wins’ may consider looking into software solutions that are able to track individual client activity and easily tag a client as a “win” or a “loss.”. The definition of a “win” will vary depending on a business’ size, … Continue reading How Field Activity Management Helps Achieve More Client ‘Wins’
Brian BasilicoMarch 21, 2015 Which One Of These Things Is Not Like The Others? Santa Claus, Leprechauns, the Easter Bunny or the Ideal Customer. Obviously, the first three have holidays associated with them, so why does the ideal customer not have a holiday? Because every day is ideal customer day! My guess is that you … Continue reading Finding Your Ideal Client — Myth Or Mastery?
Anand SrinivasanMarch 17, 2015 Would you drive with no idea of the size of the vehicle you are maneuvering or what the destination is? Optimizing a website is going to be such an experience if you take up SEO assignments without knowing what you are up to. For one, performing SEO for a large website with half a million … Continue reading 20 Questions To Ask Your SEO Client Before Signing Them Up
Business.comMarch 13, 2015 Money can’t buy you love, but you need to feel (and keep) the love of your clients in order to make money. Below is a list of recommendations to help your small business flourish and maintain the client relationships you have worked so hard to build. Hint: Communication is key! Developing Client … Continue reading How to Develop and Maintain Client Relationships
Liz MurphyMarch 12, 2015 You know what stinks? Being on the receiving end of “the thrill of the chase.” There is nothing worse than someone being interested in you until they finally catch you; then they tire of you and move on to the next shiny object. (Okay, to be fair, taxes are pretty awful, … Continue reading Why Your Marketing Strategy Should Include a Client Retention Plan
Richard SmithMarch 3, 2015 Social media management provides us with many choices in terms of platform and even operability. For those who consider Facebook as the most potent media marketing tool might, Twitter comes forth as a refreshing alternative. While the former packs in quite a lot in terms of content, Twitter offers that edge … Continue reading How to Maximize Twitter Functionality for Improving the Client Base?
Laura DonovanFebruary 27, 2015 The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory. While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional … Continue reading A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer
