Leslie HughesJanuary 31, 2015 There are many terrific advantages you can take advantage of by investing in a Premium LinkedIn Account: You can do a much deeper dive in your research You rank higher in LinkedIn Search You gain much deeper access to insights such as “Who’s viewed your profile” You can leverage the power … Continue reading LinkedIn Hack: How To Email Your Dream Client Without Paying For A Premium Account
Business.com December 11, 2014 Everyone wants to keep their clients happy, that’s no secret. But beyond that, what’s the next step in a client relationship? Taking your satisfied client and turning them into a brand advocating brand. If you’re willing to go above-and-beyond to satisfy and impress your clients, it will pay off. You’ll … Continue reading How to Turn an Ordinary Client into Your Biggest Fan
By Trent Dyrsmid, Published November 14, 2014 Out of all of the B2B lead generation strategies floating around, one strategy continues to rise to the surface – content marketing. An overwhelming number of B2B marketers use content marketing to generate leads (93%, according to a recent survey by the Content Marketing Institute). And that number … Continue reading How To Find Your Next Client Online: Top Strategies For B2B Lead Generation
by Loren McDonald, Novemebr 13, 2014 With Google’s recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers and marketers. Excuse me if I yawn. Who knows whether Inbox will get more traction than other client configurations trying to change how we use … Continue reading It’s Not The Client, It’s The Context (And More)
By Sarah Geiger, Published October 24, 2014 Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the … Continue reading How To Be A Good Content Marketing Client
By Yvonne Lyons, Published October 24, 2014 If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that … Continue reading Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue
