Tag Archives: Clickbait

AI Clickbait: How Google Intends To Kill It

AI Clickbait: How Google Intends To Kill It by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2024 Google has announced updates and changes to its spam policy designed to remove all clickbait from its search results. The March 2024 core and several spam updates, along with content system changes, have been incorporated into its overall … Continue reading AI Clickbait: How Google Intends To Kill It →

They’re Giving It All – Tech That Detects AI-Generated Clickbait

AI Tools

They’re Giving It All – Tech That Detects AI-Generated Clickbait by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2023 Tools and chatbots are being used to generate massive amounts of low-quality content solely for the purpose of attracting programmatic ad spend. Targeting signals are being deprecated and cookies are crumbling. Everything is connected. It creates … Continue reading They’re Giving It All – Tech That Detects AI-Generated Clickbait →

Let’s face it — clickbait works. Here’s how to use it to your advantage

Marketing Platforms

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018 No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage →

What’s Your Job Search Clickbait?

Job Search

Richard Sellers — May 11, 2017 — May 11, 2017 Clickbait is a hot word but not a new one. What may be new is how marketing (and other) executives need to add clickbait to their job search. Clickbait can simply mean getting readers interested so they take action to learn more. Clickbait Can Be … Continue reading What’s Your Job Search Clickbait? →

The War On Clickbait: How To Stay On The Playing Field

Sahail Ashraf — February 6, 2017 Follow @Talcontent— February 6, 2017 If you’re in the midst of preparing a Facebook post for a client right now, you might want to stop for a second and make sure you aren’t in trouble. Facebook is notorious for changing algorithms as much as it possibly can, and an … Continue reading The War On Clickbait: How To Stay On The Playing Field →

This Idiot’s Guide to Clickbait

Online Marketing

Ray ManleyAugust 3, 2015 Not long ago I installed the Downworthy plugin in my browser. It “translates” those hyperbolic, viral, clickbaity headlines you see on about 87 percent of the web pages you browse and it will restore you faith in humanity. However, within about two hours I turned it off. Although it’s clever and … Continue reading This Idiot’s Guide to Clickbait →

Shocking! Clickbait Headlines May Be Ruining Your Email Marketing

Email Marketing

Study finds that consumers are less likely to open emails with words like “shocking” and “secret of” in the Subject line. Matt McGee on April 28, 2015 You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your … Continue reading Shocking! Clickbait Headlines May Be Ruining Your Email Marketing →