Tag Archives: Churn

8 Ways to Reduce eCommerce Subscription Churn

Eyal Katz — April 6, 2019 Follow @eyalk100 — April 6, 2019 Remember that Seinfeld episode where Jerry and Elaine are trying to rent a car, and the agent tells them he doesn’t have the car that Jerry reserved? “See, you know how to take the reservation,” Jerry says to the agent, “but you just … Continue reading 8 Ways to Reduce eCommerce Subscription Churn →

How to Beat the Average Churn Rate for Subscription Service Enterprises

Service-Based Businesses

Mia Jacobs — January 12, 2019 — January 12, 2019 Free-Photos / Pixabay When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and … Continue reading How to Beat the Average Churn Rate for Subscription Service Enterprises →

Preventing Customer Churn Through One Simple Act [Infographic]

Customer Retention

Brian Wallace — October 5, 2018 Follow @nowsourcing — October 5, 2018 Customers expect high quality service when they interact with their suppliers, and why shouldn’t they? Among customers that switch vendors, 66% do so because of high prices, rates, and fees and 32% because of serious problems with services, like mistakes or failures. Above … Continue reading Preventing Customer Churn Through One Simple Act [Infographic] →

Your Ultimate Guide to Diminishing Churn

Marketing Guide

Mathilde Augustin — March 13, 2018 Follow @GetAmity — March 13, 2018 In the subscription economy, quickly mitigating and minimizing churn is a critical driver of business success. It’s debatable whether or not a 0% churn rate is possible, but companies can reduce their churn rate down to the optimal level. If you’ve boarded the … Continue reading Your Ultimate Guide to Diminishing Churn →

How A Referral Partner Program Decreases SaaS Churn

SaaS Marketing

Josh Swenson — January 28, 2017 — January 28, 2017 The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less … Continue reading How A Referral Partner Program Decreases SaaS Churn →

How to Lower Your Churn Rate With Email Automation

Email Marketing

by Thomas Hajdukowicz April 11, 2016April 11, 2016 Churn rate, or attrition rate, is a marketing concept measuring the average customer lifetime or your average revenue loss. The churn rate is a closely monitored by data-driven marketers. This is becoming more relevant as digital companies start adopting a SaaS model and every paying customer gains … Continue reading How to Lower Your Churn Rate With Email Automation →

Customer Onboarding: What You Need to Know to Prevent First-Year Churn

Customer Acquisition

by Michele Ballinger March 6, 2016 Follow @ballingertweetsMarch 6, 2016 Maximizing Customer Lifetime Value (CLV) is not easy. You cannot expand your wallet share with cross-sell or upsell tactics without first delivering value and the initial promised business outcomes. Nor can you extend the life of the subscription with renewal sales plays before first ensuring … Continue reading Customer Onboarding: What You Need to Know to Prevent First-Year Churn →

5 Best Practices to Decrease Customer Churn

Customer Retention

by Burke Alder February 4, 2016February 4, 2016 If you’re a customer success leader, the word “churn” makes you cringe. While there are many variations in how the term is used, it’s always a measure of attrition or loss, and it can refer to lost customers, contracts, MRR, revenue, contract value, or bookings. Decrease Customer … Continue reading 5 Best Practices to Decrease Customer Churn →