Tag Archives: Churn

5 Ways to Effectively Track Your Churn Rate

Mike Wolfe July 2, 2020 What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn. Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not … Continue reading 5 Ways to Effectively Track Your Churn Rate →

5 Ways to Reduce Customer Churn for SaaS in a Recession

Customer Retention

Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession →

You Need a SaaS Churn Analysis ASAP. Here’s Why.

Customer Retention

Mia Jacobs — May 12, 2020 A SaaS churn analysis is more than a quick calculation of your customer churn rate. It provides a window into the causes and effects that are affecting your churn rate, including your customers’ needs and whether they are being met. These insights will fuel your next steps and help … Continue reading You Need a SaaS Churn Analysis ASAP. Here’s Why. →

Churn is Coming: 12 Learnings From a Survey of SaaS CxOs

Customer Retention

Nick Mehta — April 6, 2020 How many years ago was January 1, 2020? I don’t know about you, but I lose track of time these days. Even though winter is officially over, like Ned Stark from Game Of Thrones, it seems like we’re all preparing for darker days ahead. January 1st might have been … Continue reading Churn is Coming: 12 Learnings From a Survey of SaaS CxOs →

How to Fix a High Churn Rate

Customer Retention

Mia Jacobs — March 6, 2020 Attracting new customers is always cause for celebration, but in today’s customer-centric economy, it is not enough to bring in fresh faces. You need to justify your existence to customers at every step, including during onboarding. Once new customers are onboarded, you need to retain them. The real CS … Continue reading How to Fix a High Churn Rate →

Involuntary Churn — The Most Effective Prevention Strategies

Customer Retention

Melania Sulak — February 5, 2020 Involuntary churn can have you see up to a 5% loss in monthly billings, generating losses in customers and revenue. Learn what exactly causes this phenomenon and what you can do to prevent it from occurring. What Is Involuntary Churn? Subscription commerce carries with it a greater churn risk … Continue reading Involuntary Churn — The Most Effective Prevention Strategies →

These 7 Signs Will Help You Identify Customers About To Churn

Customer Retention

Calista Rollogas — November 29, 2019 Follow @calistarollogas Identifying customers who are “at-risk” to churn is challenging. The signs can be hard to identify and sometimes subtle. If you have a leaner customer success team, you recognize that you can’t spend equal time on every account. A customer who is considering not renewing with you … Continue reading These 7 Signs Will Help You Identify Customers About To Churn →

The 3 Vs to Reduce Membership Site Customer Churn

Membership Business

Qhubekani Nyathi — October 31, 2019 Follow @qtnyathi A high customer churn rate is the Achilles heel of every membership site. If it’s not managed well, you lose more and more members. Profits dwindle and you may eventually shut down a once-thriving community. Studies show the average churn rate of a healthy subscription-based business is … Continue reading The 3 Vs to Reduce Membership Site Customer Churn →

How Retention Email Marketing Can Reduce Churn Rate

Customer Retention

Kevin George — July 9, 2019 Follow @imkevin_monk — July 9, 2019 Churn rate is REAL! And it is a pressing issue for every business that is trying to thrive in the bottleneck competition. More often than not, you acquire customers and drive business by making them buy from you. But wouldn’t it be more … Continue reading How Retention Email Marketing Can Reduce Churn Rate →

Referral Partners: Your Secret Weapon Against Churn

Customer Retention

Josh Swenson — May 27, 2019 — May 27, 2019 In today’s world, customers have more choice than ever. This has completely changed the way that they approach shopping and brand loyalty. Because they know that they have choices, many will walk away without a second thought if they think they can get a better … Continue reading Referral Partners: Your Secret Weapon Against Churn →