Tag Archives: Choosing

Social Media & Your Business: Choosing the Best Platform

Social Media Utilization

VerticalResponseAugust 21, 2015 So you want to define a social media strategy for your business? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. Facebook, Twitter and Pinterest all trend highly with small … Continue reading Social Media & Your Business: Choosing the Best Platform →

A Checklist for Choosing the Right Retailer

Marketing Guide

Aya TsurutaAugust 1, 2015 There’s a reason you don’t see Skittles in the Wholefoods checkout line or Prada bags at Walmart. Suppliers need to choose their retailers strategically, and vice versa. A strong supplier-retailer relationship could lead to a road of long-term success and more efficient practices. Today, retailers and suppliers are becoming increasingly collaborative … Continue reading A Checklist for Choosing the Right Retailer →

When Marketers Need to Outsource: A Guide to Choosing an MPO

Outsourcing

Andy LewkowiczApril 10, 2015 The business world has seen plenty of outsourcing trends. Business process outsourcing (BPO), legal process outsourcing (LPO) and knowledge process outsourcing (KPO) have all become standard for many companies seeking to increase productivity while reducing costs. The marketing organizations, however, have long been the holdout in this outsourcing trend, but that … Continue reading When Marketers Need to Outsource: A Guide to Choosing an MPO →

Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)

Strategy

Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5) →

Choosing Sides: Content Marketing Quality vs. Quantity

Content Marketing

By Nicole Jenet, Published October 22, 2014 Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality … Continue reading Choosing Sides: Content Marketing Quality vs. Quantity →

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