MarTechCharts highlights data of interest to marketers and marketing operations professionals. Mike Pastore on April 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with … Continue reading Consumers say email is the channel of choice for brand interactions
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue. Alicia Arnold on January 9, 2025 With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox … Continue reading How AI can combat the ‘paradox of choice’ and improve customer outcomes
Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity by Laurie Sullivan , Staff Writer @lauriesullivan, December 23, 2024 Humans are curious. Their longing to question, speculate and doubt has made search and advertising much more difficult to accomplish successfully. Sometimes it is preference, and other times it is bias. Will we see a Google … Continue reading Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity
November 03, 2024 When the best choice might not be between two things By whitewashing the lesser of two evils, we condition ourselves to indulge in the black-and-white thinking that discourages creativity. BY Yonason Goldson Type “biggest monopolies today” into your Google search bar and click.?What can you expect to find near the top of … Continue reading When the best choice might not be between two things
Paul Oestreicher August 25, 2021 “It’s nice to be nice to the nice.” That’s what the Frank Burns character said during an awkward social encounter in a 1974 episode of M*A*S*H. Even though a hypocritical, less than competent TV doctor delivered the line nearly 50 years ago, it still makes sense. Right? According to The … Continue reading Nice or Kind: What’s the Best Choice?
Mike Kappel August 3, 2021 As an employer, you want to hire the best of the best for your business. After all, who doesn’t want talented and hard-working employees? But in order to do that, you have to be the best of the best. So, how on Earth do you become an employer of choice? … Continue reading Want to Become an Employer of Choice? Give These 7 Tactics a Shot
Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources by Ray Schultz , Columnist, July 28, 2021 Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The … Continue reading Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Brendan Hughes July 11, 2021 Revenue-based financing is fast becoming a popular financing model for revenue-generating startups and eCommerce businesses, and for good reason. The qualification process is fast and easy, enabling founder-led, direct to consumer brands to address inevitable short-term cash flow needs. Typically, these funding gaps arise when a large inventory order is … Continue reading Is Revenue-Based Financing the Right Choice for Your eCommerce Business?
David Blume March 4, 2021 Can the best proposal in the world win a sale on its own? Honestly, probably not. Proposals are just one element of a lengthy and involved sales process. Flip the question on its head and ask, “Can a poor proposal torpedo a sale on its own?” Absolutely. As can a … Continue reading Why Proposal Software Is the Solution of Choice for High Performing Teams
