by Erin SaginAugust 23, 2016 As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than … Continue reading 11 Ways to Save Money In Your PPC Account [Checklist]
by Caitlin Zucal Follow @Caitlin_ZucalAugust 22, 2016 Launching an online community is an exciting new business initiative that needs to be aligned with your company’s goals and objectives. However, many companies fail to create a well-thought out launch plan, a mistake that can quickly and easily result in a failed online community. With the right … Continue reading Scratch Off Your Community Launch Checklist
by Roee Ganot Follow @RoeeGanotAugust 15, 2016 Mobile users have outgrown desktop users. That means that when someone is looking at your site, there is a greater possibility that the person is looking at it on a smart phone or a tablet. Yet many brands still have not optimized their sites for mobile users. Some … Continue reading Use This Mobile Friendly Checklist To Make Sure Your Site Is Ready
by Bob Apollo July 14, 2016 Follow @bobapolloJuly 14, 2016 It’s becoming increasingly common for organisations to issue formal RFPs as part of their buying decision process. In most public sector establishments and in many large commercial operations, external legislation or internal procedures require that a formalised RFP process be followed for all purchases above … Continue reading The Essential RFP Checklist
by Erin Sagin July 11, 2016July 11, 2016 My computer’s desktop is nothing short of offensive. To most, it appears to be messy, cluttered and vastly disorganized. My teammates are constantly begging me to clean it up. Hate to break it to you, but I’m not changing it anytime soon. To me, it is perfect. … Continue reading The Easy 8-Step Checklist for PPC Audits
by Vinay Patankar July 6, 2016July 6, 2016 When he started investing, Chris Sacca told himself, “F*ck it… I’m just not going to play this traditionally anymore.” And as any Shark Tank fans out there know, Sacca is anything but traditional. From his cowboy shirt uniform to his self-described “colorful language,” the billionaire Lowercase Capital … Continue reading Lessons from a Shark Tank Success Story: Chris Sacca’s Investment Checklist
by Adam Fout June 24, 2016 Follow @bluesteeletxJune 24, 2016 Lots of companies run their Facebook page blindly — they’ve never done a Facebook page audit, they’ve never considered goals, they’ve never thought about their audience… They’re posting like it’s their personal page — and that’s a recipe for failure. A Facebook audit is like … Continue reading Facebook Page Audit — A Complete Facebook Audit Checklist to Get You Started
by Amanda Clark June 17, 2016 Follow @GrammarChicIncJune 17, 2016 Your company website is much more than an online placeholder—much more than the Google equivalent of a Yellow Pages listing. Ideally, your business website is the hardest-working member of your sales team, a brand ambassador that’s tireless in its effort to draw in new leads, … Continue reading CHECKLIST: Is Your Website Working for You?
by Leah Spector June 9, 2016June 9, 2016 As a passionate ecommerce professional, you want to do everything you can to create an amazing brand, build a loyal fanbase and nurture lifetime customers. Small touches from personalized thank you notes to surprise-and-delight opportunities on your social media channels can help make a difference for beloved … Continue reading How to Grow an Engaged, Ready-to-Buy Community on Pinterest [Checklist Included]
by Angela Hausman, PhD May 25, 2016 Follow @MarketingLetterMay 25, 2016 A colleague at Capsicum MediaWorks sent me this great SEO checklist and I’d like to share it with you today. SEO checklist caveats First, it’s important to recognize that SEO changes on a regular basis. Google, which still accounts for over 70% of search, … Continue reading Handy SEO Checklist [Infographic]
