by Sunil Bagai November 12, 2015 Follow @ZenithtalentNovember 12, 2015 A strong middle class is critical to economic success. It’s what set America apart back in the day. It’s what led to a robust infrastructure, educational system, entrepreneurism, thriving industry and consumer spending. Rampant income inequality, on the other hand, sparked the Great Recession. Credit … Continue reading The Great MSP Margin Call: A Staffing Industry Reality Check
As the buyer’s journey continues to shift, it’s more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi. Claudine Bianchi on September 25, 2015 I recently presented to a group of marketing types about the alignment of sales … Continue reading Why It’s Time To Check Your Sales And Marketing Alignment
Dennis ShiaoAugust 27, 2015 Wait! Before you hit “Publish” on your next blog post, consider using this ten point checklist. 1) ALT tags on your images The ALT tag is used to describe (for search engines) what your image is about. This is particularly useful on image search sites, such as Google Images. If someone … Continue reading 10 Things to Check Before Publishing Your Blog Post
Ritika PuriJuly 15, 2015 SEO is one of the biggest gray areas in marketing today. On the one hand, we know that we need to take steps to get found in search. On the other hand, we know that we shouldn’t be trying to “game” Google’s algorithm—we may end up chasing the wrong direction and … Continue reading 3 Signs Your Site Needs An SEO Check
Sabel HarrisJune 27, 2015 After I graduated, I had a 6 month gap in securing full-time employment and in that time I had the opportunity to work for a retailer. It wasn’t my dream job out of school, but to be honest, the discount was great. And I did learn some selling techniques. However, one … Continue reading Stock Check: 5 Ways to Take Inventory of Your Network
Courtney HuberMay 11, 2015 Are you thinking about translating your website for different markets? Be sure to address the most important areas in the preparation stage. Remember, there’s no “one size fits all” method. The perfect solution really depends on your company goals, the architecture of your website, your content management system setup, and other … Continue reading 6 Boxes to Check for Website Translation
Justin WilsonApril 23, 2015 Social media is a fantastic tool for marketers. It is a great opportunity to engage with your audience, and develop relationships which work for both the consumer and the organisation. But it’s not always easy: the internet is full of examples of organisations that have not only got it wrong, but … Continue reading Your 10-Point Social Media Check List
Lindsey GroepperMarch 10, 2015 At BLASTmedia, we work with a lot of clients whose target audience is high-level marketers. On top of being marketers ourselves, we’re always on the hunt for learning opportunities that help us – and our clients – better connect with customers and share new ways to tell our brand stories. Now … Continue reading Calendar Check: Five Can’t-Miss Spring Events for Modern Marketers
Chel WolvertonJanuary 29, 2015 MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility SEO. Those three little letters are enough to make most marketers back away slowly. Search Engine Optimization sounds like a tricky thing to navigate and Google doesn’t make it easy. In the past, the big G has dropped large algorithm changes … Continue reading How Often Should You Check SEO Metrics?
Caitlin King December 24, 2014 With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a week, through Christmas Day, to make sure those presents find their way … Continue reading Making Your List? Check Your Gift Card Strategy Twice.
