In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. Amy Bishop on October 24, 2017 Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be … Continue reading The nitty-gritty paid search account health check: Part 2
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. Amy Bishop on October 13, 2017 Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh … Continue reading The nitty-gritty paid search account health check: Part 1
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration. Stephanie LeVonne on August 30, 2017 at 4:20 pm With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain … Continue reading Buying a pre-owned domain? Check these 10 things first
By Ruud Hein March 20th, 2017 After switching to HTTPS it’s a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don’t use HTTP anymore. We’ll use the https://webhelpforums.net domain as an example. It recently changed to HTTPS. In this case you can still reach … Continue reading How To Check If Your SSL HTTPS Website Still Uses HTTP URLs
Check It Out: WPP Convenes First Annual Future Of Shopper/Retail Conference by Steve McClellan @mp_mcclellan, March 10, 2017 Speaking at WPP’s first annual Checkout conference in San Francisco last week, Kiran Mani, managing director of retail for Google, offered some striking statistics about the changing retail landscape, including the fact that foot traffic in U.S. … Continue reading Check It Out: WPP Convenes First Annual Shopper/Retail Conference
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods. Paul Shapiro on January 30, 2017 Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in … Continue reading How to check which URLs have been indexed without upsetting Google: A follow-up
Nathaniel Cheung — January 4, 2017 — January 4, 2017 Creating a Facebook Ad campaign to generate more leads, customers and sales? Advertisers spend over $ 16 billion a year promoting products and services on Facebook. Sadly, a significant portion of these advertising dollars are wasted due to silly mistakes which can be easily avoided … Continue reading 5 Important Things To Check Before You Start Your Facebook Ad Campaign
Gareth Simpson — December 2, 2016 — December 2, 2016 Forget links for a second and focus on your website’s quality and health. Are the keywords, images, URLs and menu structure optimized to maximum effect? What other on-page factors should you be prioritizing for a really healthy webpage? Here are the key on-page SEO techniques … Continue reading SEO On-Site Health Check for Optimum Website Performance
by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content”
By Disha Dinesh September 29th, 2016 If there’s one metric that represents a definite and direct result of social media marketing, it is social media engagement. What Is Social Media Engagement? Why Is It Important For Your Business? Engagement is the sum of likes, shares and comments that your message has received on social media. It … Continue reading A Check List of 15 Social Media Tips to Kindle Audience Engagement
