Kayla Sloan — May 1, 2018 — May 1, 2018 Tumisu / Pixabay As a business owner, most likely you’ll be asked for donations to charitable events and organizations from time to time. While your heart might be in the right place, you probably can’t afford to donate to them all. But how do you … Continue reading How to Decide if Your Business Should Give to Charity (and How Much)
Personal Branding Blog — January 31, 2017 — January 31, 2017 Corporate volunteer programs have a greater value in the long run and can bring many positive business returns. While these programs may only seem doing some work for a good cause, they are much more than that. They are also about employee engagement, company … Continue reading Why You Should Encourage Your Employees for Charity Work?
by David Leonhardt June 12, 2016 Follow @amabaieJune 12, 2016 Some people love giving to charity. It makes them feel good. It makes them part of the community. When they become entrepreneurs, they want to keep giving. But sometimes it’s hard. Competition is tough. Costs are rising. Can they really afford to give to charity? … Continue reading Why Your Business Should Support a Charity
Bryan PearsonAugust 21, 2015 Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting or veiled. Several retailers have learned this firsthand. Like the child pointing out the emperor’s wardrobe deceit, consumers see through marketing campaigns that are dressed up like charitable events, and history … Continue reading Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect
