Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel
Angela Hausman, PhD — December 8, 2017 Follow @MarketingLetter — December 8, 2017 I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights on … Continue reading Social Media is a Marketing Channel, Not a Strategy
Trisha Winter — December 5, 2017 Follow @Trishawinter — December 5, 2017 The partner channel is changing. And while there is a lot of buzz around the how and why, there isn’t much content on what to do about it. First, let me break down what is happening . . . The buyer is now … Continue reading The Changing Partner Channel and What You Can Do About It
Nicole Bryan — November 25, 2017 Follow @sterlingpayment — November 25, 2017 Many industry experts agree that Omni channel is the next big thing for many merchants and point-of-sale resellers alike. However, there may be some companies that aren’t yet ready to seize the opportunity Omni channel provides. With this in mind, it’s vital to … Continue reading How Point of Sale Resellers Can Thrive with Omni Channel
If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed. Mark Traphagen on November 2, 2017 One of the joys of Google Analytics is the number of … Continue reading The Google Analytics Social channel is broken: Here’s how to fix it
Ingrid Catlin — October 30, 2017 Follow @blueingy — October 30, 2017 3dman_eu / Pixabay Organizations that go to market via indirect channels tend to understand the value in having a channel incentive program to motivate sales representatives, partners, or dealers. If your organization does not yet have such a program in place but is … Continue reading Ensuring the Success of Your Channel Incentive Program
Ernest Thompson — October 27, 2017 — October 27, 2017 geralt / Pixabay Your social media channels have security risks which you must deal with. As a communicator, you’re probably not thinking too hard about what can leak out of your social media. In order to be responsible you must attempt to plug up these … Continue reading Social Channel Security Risks and Ways to Deal With Them
Sahail Ashraf — October 4, 2017 Follow @BizGrowInsights — October 4, 2017 Starbucks is a busy brand. The feel and pace of a Starbucks coffee shop is pretty much replicated in the work it does online. And every now and then it pulls off the social media equivalent of a sugar rush. The most recent … Continue reading How To Create Unicorns For Your Social Media Channel
Trisha Winter — August 26, 2017 Follow @Trishawinter — August 26, 2017 In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your results to other … Continue reading Building a Referral Partner Channel: Step 8 – How to Scale Your Referral Partner Program
Karl Sakas — August 28, 2017 Follow @KarlSakas — August 28, 2017 “How does a [B2B] company find out exactly what end users do with its products? … [T]he people who buy from us are not the same people who actually use our products in their daily work.” (Harvard Business Review) Do any of your … Continue reading Helping Agency Clients Who Reach End-Customers Via Channel Partners
