by Joe Mandese @mp_joemandese, May 26, 2016 Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking … Continue reading Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
by Kevin Beasley May 15, 2016May 15, 2016 Mobile’s impact on our everyday lives has been profound; less recognized, though, is how much it has revolutionized today’s leading enterprises. Specifically, if we take a deeper look at mobile’s impact on the supply chain, we’re able to truly appreciate its bottom-line value. This article will explore … Continue reading How a Mobile-Enhanced Supply Chain Can Boost ROI
by Alden Morse May 13, 2016May 13, 2016 Though most manufacturers and distributors understand the need for a good supply chain strategy, very few actually have one. Ask for a formal plan that details a company’s approach to managing its supply chain over a multi-year period, and you’ll often find yourself empty-handed. Despite this, crafting … Continue reading Supply Chain Strategy: 4 Keys to Success
by Luana Spinetti March 28, 2016 Follow @LuanaTFMarch 28, 2016 The idea behind this post came from two simple questions: How can I maximize the marketing power of each social media channel without wasting time and resources? And How to boost blog traffic without relying heavily on Google? Both problems came to me with a … Continue reading Create A Social Media Marketing Chain To Boost Promotion Benefits
by Alden Morse February 6, 2016February 6, 2016 Supply chain managers at wholesale distribution and manufacturing companies might think that if a process is efficient, it is also effective. In fact, that may not always be the case. But how can a supply chain be efficient, yet not effective? It can happen when a company … Continue reading Supply Chain Efficiency vs. Effectiveness
by Celia Brown January 30, 2016January 30, 2016 Just short of one year ago, a dress broke the Internet. A seemingly unremarkable photo of the dress, along with a question about color perspective, was posted to a Tumblr account and went unexpectedly viral, resulting in millions of posts to social media and all over the … Continue reading Is Your Supply Chain Ready For The Next #Dressgate?
by Matt Osit January 24, 2016January 24, 2016 For manufacturers and distributors, the supply chain is one of the best places to look for opportunities to cut costs, recover wasted resources, and increase profits. But what exactly does a lean supply chain strategy look like? What is Waste in the Supply Chain? Waste includes anything … Continue reading Get Lean in 2016: Creating a Lean Supply Chain Strategy
by Anthony Clervi December 14, 2015 Follow @aclerviDecember 14, 2015 Working out a supply chain strategy is like doing a 5,000-piece puzzle. You might spend weeks fitting the pieces together and still feel like you have only half of the picture. When you’re sorting hundreds of contracts with suppliers, customers, factories, and transportation companies, it’s … Continue reading Where Are Costs Hiding in Your Company’s Supply Chain?
Annie BustosOctober 4, 2015 Cloud-based technologies are transforming many areas of the enterprise, from sales management to data storage. The supply chain is one area where cloud-based data is able to streamline processes and lower costs. Both of these efforts can be accomplished without a detrimental effect on the customer’s satisfaction, in fact they often … Continue reading 7 Best Practices for Using Supply Chain Data
Annie BustosOctober 4, 2015 For companies that supply physical products, inventory management throughout the supply chain is one of the most important tasks that will largely determine the business’ success or failure. The trick is to always have stock on hand to meet demand, but not have too much capital or storage space taken up … Continue reading Push vs. Pull Supply Chain Models – What You Need to Know
