Shoppers certainly have less money to go around this year. But that doesn’t mean they won’t be shopping for the holidays. In fact, consumers have been spending more money recently. BY Sarah Bregel Consumers are being more particular with their pennies this holiday season. That means that the holiday shopping spike could fall a little flatter … Continue reading In the holiday rush, value takes center stage for retailers
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. Mike Pastore on November 13, 2024 The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying … Continue reading DemandScience and Terminus merge, keeping data at the center of B2B marketing
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024 A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too. Kim Davis on June 13, 2024 Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions … Continue reading How Verizon puts its business customers at the center
The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024 Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool
Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams. Craig Schinn on February 22, 2024 “Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask me a version … Continue reading Building a center of excellence for CDPs in 2024
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024 Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center
By Victoria Repa January 25, 2024 As a business leader, there is one strategy I always follow whenever my company enters a period of crisis and instability. And no, it has nothing to do with business analytics or metrics. Instead, I start investing more energy in maintaining my physical and mental well-being: meditations, physical … Continue reading People should be at the center of your business strategy
By Ruth Zive November 24, 2023 As we come to the end of a year marked by hype and turmoil, it’s becoming more and more clear that artificial intelligence isn’t magic. No amount of holiday wishing will suddenly give AI the power to put the perfect gift under the Christmas tree—or fuel meaningful automated … Continue reading Supplement the call center with a chatbot this holiday season
