Tag Archives: Center

Building a center of excellence for CDPs in 2024

Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams. Craig Schinn on February 22, 2024 “Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask me a version … Continue reading Building a center of excellence for CDPs in 2024 →

Integrate launches new Performance Center

Performance Management

As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024 Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center →

People should be at the center of your business strategy

Business Strategy

By Victoria Repa January 25, 2024 As a business leader, there is one strategy I always follow whenever my company enters a period of crisis and instability. And no, it has nothing to do with business analytics or metrics. Instead, I start investing more energy in maintaining my physical and mental well-being: meditations, physical … Continue reading People should be at the center of your business strategy →

Supplement the call center with a chatbot this holiday season

Chatbots

By Ruth Zive November 24, 2023 As we come to the end of a year marked by hype and turmoil, it’s becoming more and more clear that artificial intelligence isn’t magic. No amount of holiday wishing will suddenly give AI the power to put the perfect gift under the Christmas tree—or fuel meaningful automated … Continue reading Supplement the call center with a chatbot this holiday season →

Google Merchant Center Policy Tags AI-Generated Reviews As Spam

Google Algorithm

Google Merchant Center Policy Tags AI-Generated Reviews As Spam by Laurie Sullivan @lauriesullivan, July 28, 2023 Automated review content created by generative artificial intelligence (GAI) will be considered spam and against Google’s policy, according to the Google Merchant Center policy blog. It’s sort of a wild shift in events, as the company delves deeper into … Continue reading Google Merchant Center Policy Tags AI-Generated Reviews As Spam →

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity

Amazon AWS

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity by Laurie Sullivan @lauriesullivan, June 22, 2023 Amazon Web Services (AWS) will invest $100 million in a generative artificial intelligence (GAI) innovation center to give its customers help in building and deploying GAI. The announcement, made Thursday includes the AWS Generative … Continue reading AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity →

Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy

Gig Economy

Laura Krajewski January 10, 2022 For nearly two years, companies have had to meet the flexible needs of their employees. Remote work is here to stay for many industries, but even more so, the future is a flexible workforce. In order to retain top talent, employers must be ahead of the curve to meet new … Continue reading Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy →

Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive

Call Center Management

Laura Krajewski December 16, 2021 According to Gallup, only 36% of U.S. employees are actively engaged in their work and workplace this year. That leaves a lot of employees who are disengaged and likely to give you their minimum required effort. In addition, that leaves many who will leave if a slightly better job comes … Continue reading Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive →

Attribution Accelerator Day 4: Recency, Creative Take Center Stage

Marketing Attribution

Attribution Accelerator Day 4: Recency, Creative Take Center Stage by Tony Jarvis , Op-Ed Contributor, November 19, 2021 The Advertising Research Foundation’s (ARF) and Sequent Partners’ four-day “Attribution & Analytics Accelerator” conference wrapped up Thursday reminding attendees about three important principles: The relative importance of creative versus media. The need for media agencies to embrace … Continue reading Attribution Accelerator Day 4: Recency, Creative Take Center Stage →

A Step-by-Step Guide to Search for Your Next Cloud Contact Center

Cloud Solutions

Laura Krajewski November 16, 2021 It’s a daunting task to find new cloud technology for a contact center. The investment of new software affects a lot of people — your customers, your agents, your IT team, and you. How do you find new technology that meets the needs of your team and your customers? With … Continue reading A Step-by-Step Guide to Search for Your Next Cloud Contact Center →