Tag Archives: Carbon

The role of modern marketing in carbon reduction

By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction →

Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP

Programmatic Campaigns

Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP by Joe Mandese @mp_joemandese, August 17, 2022 Citing its shift to a 100% renewable energy platform, PubMatic announced that Havas Media Group’s North America operations has named it a “preferred SSP” (supply-side platform) for its clients, as well as Havas’ proprietary … Continue reading Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP →

Amazon’s emissions increased dramatically last year despite carbon neutrality goal

Amazon Under Fire

Amazon’s emissions increased dramatically last year despite carbon neutrality goal The company doubled the size of its fulfillment network last year. A. Khalid @askhalid jahcottontail143 via Getty Images Despite the company’s commitment to decrease its carbon footprint, Amazon’s emissions grew by 18 percent last year, according to the annual sustainability report it released today. … Continue reading Amazon’s emissions increased dramatically last year despite carbon neutrality goal →

DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising

Advertisement Industry

DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising by Laurie Sullivan @lauriesullivan, June 20, 2022 DoubleVerify announced the creation of a carbon footprint metric that breaks-down an ad campaign’s carbon emissions and includes data on ad tech platforms that contributed to the emissions. The metric will become available soon. The announcement made at the Cannes … Continue reading DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising →

How Your Small Biz Can Help Reduce the Tech Industry’s Carbon Footprint

Small Business

Cosette JarrettAugust 1, 2015 The Internet consumes 10 percent of the world’s electricity, and IT-related services account for 2 percent of all carbon emissions. Even sending an email increases an individual’s carbon footprint by 4 grams. It may not sound like a lot – and it’s certainly less than delivering that same correspondence by truck, … Continue reading How Your Small Biz Can Help Reduce the Tech Industry’s Carbon Footprint →