Tag Archives: Capturing

From capturing leads to generating demand: Breaking down B2B marketing’s pivot

Leads Generation

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot →

Forget capturing mindshare. It’s time for brands to start giving customers space

Branding

By Bryan Goodpaster     June 28, 2022 Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle to make everyday decisions. Much has changed over the past two … Continue reading Forget capturing mindshare. It’s time for brands to start giving customers space →

5 Useful Sources For Capturing Voice of the Customer (VoC) Data

Voice Assistants

Pete Winter November 30, 2021 The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate … Continue reading 5 Useful Sources For Capturing Voice of the Customer (VoC) Data →

Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Sales Performance

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. Dianna Huff on May 9, 2017   Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build awareness … Continue reading Capturing ‘made in the USA’ searches: Strategies for building awareness and sales →

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

SEO Local

Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential. Wesley Young on July 19, 2016       As summer travel rolls into full swing, I’m reminded that much of local search is … Continue reading Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) →

From Capturing to Converting Leads: What Your Strategy is Missing

Leads Conversion

by Mary Long March 20, 2016 Follow @MaryCLongMarch 20, 2016 It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket … Continue reading From Capturing to Converting Leads: What Your Strategy is Missing →

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