Melysa Chong — May 11, 2020 In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and marketers that use an inventory strategy are better able to deliver their ads to inform, persuade or remind their targeted audience. According to eMarketer, programmatic ad spending will account … Continue reading Your Guide to Building a Campaign Inventory Strategy
Emily Stephens — May 7, 2020 This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019. For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click … Continue reading How to Run a Successful PPC Campaign During COVID-19
Kais Khadhraoui — May 5, 2020 Money makes the world go ’round, and is an irreplaceable part of all business. You can’t make a product, pay employees, or keep the lights on without capital. Crowdfunding is one of the numerous methods to acquire enough capital to get your idea off the ground. It’s especially useful … Continue reading The 6 Ingredients of a Successful Crowdfunding Campaign
Colby Flood — April 23, 2020 Your business is running a Facebook ad campaign but isn’t seeing any sales come in. You know that the platform works because you’ve heard other businesses rave about it, but aren’t sure why your ads aren’t doing the same. In this article, we will discuss how to set up … Continue reading Using Facebook Analytics to Optimize Your Ad Campaign
Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers … Continue reading Facebook pulls back on Campaign Budget Optimization mandate
MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools
“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them by Laurie Sullivan @lauriesullivan, April 16, 2020 Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company’s website. The campaign offers a free trial from … Continue reading Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
Shane Barker — April 15, 2020 Visits on your website are crucial. So is the number of followers on your social media accounts. But these metrics are not enough to get a fair idea of the effectiveness of content marketing efforts. To get an accurate picture, you need to delve deeper. You need to look … Continue reading Is Your Content Marketing Campaign Effective? [Infographic]
Phil T’ien — April 10, 2020 Programmatic campaigns are able to meet their KPIs most effectively when they leverage a strategic mix of tactics and highly targeted data sets that reach the right audiences at the right time. In fact, precisely targeting the right audience is paramount to campaign success—regardless of the quality of ad … Continue reading Amplifying Campaign Scale with the Third-Party Catalogue
