Tag Archives: Campaign‏

Control Groups: An Effective Way to Measure Campaign Success

Anthony Villegas — September 16, 2018 — September 16, 2018 In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to … Continue reading Control Groups: An Effective Way to Measure Campaign Success →

Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook

Marketing Campaigns

Christopher Moore — September 14, 2018 Follow @cjmoore — September 14, 2018 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is … Continue reading Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook →

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Local Marketing Strategy

Greg Sterling on September 6, 2018 Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI →

Find anomalies in your campaign spending with this Google Ads script

Google Advertisement

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Daniel Gilbert on September 7, 2018 Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one … Continue reading Find anomalies in your campaign spending with this Google Ads script →

Why an Email Marketing Calendar is an Important Part of Your Campaign Suite

Email Marketing

Kevin George — September 3, 2018 Follow @imkevin_monk — September 3, 2018 Ever thought about the huge investment and resources that it takes to execute effective email marketing? To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time and … Continue reading Why an Email Marketing Calendar is an Important Part of Your Campaign Suite →

How to Design an Email Campaign that Meets Brand Guidelines

Email Marketing

Kevin George — August 24, 2018 Follow @imkevin_monk — August 24, 2018 With number of emails being sent and received every day reaching a whopping figure of 269 billion, it is imperative for businesses to understand the importance and potential of email marketing. Consequently, this is the reason marketers in the United States alone are … Continue reading How to Design an Email Campaign that Meets Brand Guidelines →

A checklist: Important SEO points to cover in a content campaign

SEO Checklist

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. Paddy Moogan on August 24, 2018 After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget … Continue reading A checklist: Important SEO points to cover in a content campaign →

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music. Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign →

How to Build a Killer Campaign That Really Works

Marketing Campaigns

Darnelle O’Brien — August 17, 2018 Follow @thekissagency — August 17, 2018 Free-Photos / Pixabay Creating the perfect campaign for your brand, all starts with the right planning. While campaigns can be short term, you must keep the long-term marketing and brand strategy in mind, so you ensure your campaign activity will always align with … Continue reading How to Build a Killer Campaign That Really Works →

10 Steps to Build Your First Email Marketing Automation Drip Campaign

Email Automation

Jaime Nacach — August 14, 2018 Follow @bloominari — August 14, 2018 Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you … Continue reading 10 Steps to Build Your First Email Marketing Automation Drip Campaign →