Tag Archives: Campaign‏

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Location-based marketing: What works and what doesn’t in a campaign

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. Brian Handly on April 29, 2019 Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 … Continue reading Location-based marketing: What works and what doesn’t in a campaign

Google Apps And Utilities: Merkle’s Search Campaign Alternatives

Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid.  Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives

Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track

Hassan Mansoor — March 23, 2019 Follow @Hassan_Mansoor1 — March 23, 2019 Businesses in the US spent an estimated $ 2.67 billion on email marketing in 2017. The reason that so many businesses are so willing to part with so much money is that the return on investment of email marketing is remarkable. With little … Continue reading Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track

Why developers should play a big role in your next marketing campaign

With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. Ben Gibson on March 6, 2019 Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make … Continue reading Why developers should play a big role in your next marketing campaign

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI by Laurie Sullivan  @lauriesullivan, February 27, 2019 Singular, a marketing intelligence platform, recently released technology that calculates the return on investment across devices and platforms globally, but the company’s CEO said developers are working on a model that will tell marketers in advance of launching the … Continue reading Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals

How To Double Your Business ROI with Email Campaign Management

Kevin George — February 15, 2019 Follow @imkevin_monk — February 15, 2019 Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, your email marketing campaigns ought to get stale and as a result, your email ROI gets hampered. … Continue reading How To Double Your Business ROI with Email Campaign Management

The Brilliance of Burger King’s Social Media Campaign (And What We Can Learn From It)

Tiffany Fowell — February 8, 2019 — February 8, 2019 A handful of social media influencers recently noticed that Burger King’s official Twitter account was liking their old tweets. And not just tweets from a few weeks ago—really old ones from 2010. It turns out it wasn’t a coincidence Burger King’s “liking” spree targeted tweets … Continue reading The Brilliance of Burger King’s Social Media Campaign (And What We Can Learn From It)

Riding the wave of AI: Is your marketing campaign as smart as it can be?

AI and machine learning are helping marketers in more ways than you can imagine. As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re … Continue reading Riding the wave of AI: Is your marketing campaign as smart as it can be?