Tag Archives: Campaign‏

How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Last-Minute Google Ads Campaign Tips to Implement Today

Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today

[Guide] How To FOOLPROOF Your First Affiliate Marketing Campaign

Robert Woo — November 15, 2018 — November 15, 2018 You’ve signed up with Refersion. You’ve created your account and taken care of the basics. Now all that’s left is… actually launching a campaign. Many merchants get nervous at this step, not quite knowing how to first dip their toes into the affiliate marketing waters. … Continue reading [Guide] How To FOOLPROOF Your First Affiliate Marketing Campaign

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

When it comes to campaign design and measurement, many sizes fit all

When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018    Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all