Tag Archives: Campaign‏

Here’s how to modify your e-commerce campaign for B2B and B2C

There are many similarities and relevant tactics to connect businesses with consumers and other businesses. Ronald Dod on January 15, 2020 at 8:00 am While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract … Continue reading Here’s how to modify your e-commerce campaign for B2B and B2C

How to Run a Successful Valentine’s Day Marketing Campaign

Chris Christoff — January 9, 2020 Valentine’s Day is right around the corner, and as such, businesses are preparing their campaigns to reach their marketing goals. Holidays are the perfect time to market to your audience because people are willing to spend money and listen to brands more intently. According to the National Retail Federation, … Continue reading How to Run a Successful Valentine’s Day Marketing Campaign

Campaign Monitor publishes global email benchmark report

The annual report provides detailed email marketing insights spanning 20 industries. Jennifer Cannon on January 2, 2020  Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% —  … Continue reading Campaign Monitor publishes global email benchmark report

How to Use A/B testing to Optimize Your Video Marketing Campaign

Manisha Sukhyani — December 26, 2019 Follow @msukhyani When planning a new marketing campaign, the most valuable knowledge you can have is which strategies worked in your previous campaigns, and which didn’t. With that in mind, A/B testing is perhaps the most important practice for any marketer. No matter whether you’re an amateur with a … Continue reading How to Use A/B testing to Optimize Your Video Marketing Campaign

How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts

Email Marketing: 64 Best Practices to Improve Your Campaign Success

Cath Andrews — October 23, 2019 Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but … Continue reading Email Marketing: 64 Best Practices to Improve Your Campaign Success

12 Essential Things to Know About Launching a Kickstarter Campaign

Young Entrepreneur Council — October 15, 2019 Follow @YEC A Kickstarter campaign is a great way to raise much-needed funds for a project or business — if you take the right approach. To help you get the maximum amount of return for your effort, members of Young Entrepreneur Council answered the following question: What is … Continue reading 12 Essential Things to Know About Launching a Kickstarter Campaign