Tag Archives: Campaign‏

Boost Campaign Performance With Programmatic Audio Advertising

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising

How to Aim Your Affiliate Marketing Campaign at the Right Crowd

Marija Kojic November 3, 2021 Long gone are the days of shouting out your promotional materials at the empty void with hopes that the people who may hear it also happen to be interested in your product. Nowadays, many marketing strategies revolve around finding ways to promote your product directly (and sometimes exclusively) to those … Continue reading How to Aim Your Affiliate Marketing Campaign at the Right Crowd

5 Campaign Planning Fails That Give Us Goosebumps

Desiree Johnson November 1, 2021 Every digital marketer knows a thing or two about campaign planning. Digital campaigns are the hallmark of every marketing strategy and can help drive insights that lead you towards a specific goal whether that’s a new product or service offering. Creating a digital marketing campaign is no small feat whether … Continue reading 5 Campaign Planning Fails That Give Us Goosebumps

How marketing ops improves ROI through campaign performance and budget management

James Delande from BrandMaker talks optimization at our recent MarTech conference. Chris Wood on October 29, 2021 “Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and … Continue reading How marketing ops improves ROI through campaign performance and budget management

How to Run a Successful Social Media Campaign

Desiree Johnson October 23, 2021 Launching effective social media campaigns is no easy task. There are far too many things competing for your audience’s attention – including big brands with even bigger pockets. As a result, you need lots of patience, analytics, hard work, and impactful marketing to achieve successful social media campaigns. Luckily, this … Continue reading How to Run a Successful Social Media Campaign

6 Exciting Instagram Promotion Ideas You Should Definitely Try In Your Next Campaign

Rafaella Aguiar October 19, 2021 Time to upgrade your Instagram promotion efforts? Making an impact on Instagram is one of the most valuable ways to boost your online presence. Instagram crushed the 1 billion global user mark in 2020 and continues to capture the attention of customers all over the globe today. It’s the place … Continue reading 6 Exciting Instagram Promotion Ideas You Should Definitely Try In Your Next Campaign

The top 4 data issues campaign managers face and how to solve them

Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021   Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them

3 Key Steps to Plan the Perfect Programmatic Campaign

Maggie Erickson October 1, 2021 Taking the necessary time and effort to plan your programmatic campaign can help secure the utmost success in execution. It can also ensure you are prepared to pivot even before you hit that launch button! To prepare your campaign plan, you’ll set your key performance indicators (KPIs), determine a budget, … Continue reading 3 Key Steps to Plan the Perfect Programmatic Campaign

How to Build a Viral Social Media Campaign: Your 9-Step Guide

Manisha Sukhyani September 23, 2021 Whether it’s to get in touch with loved ones, seek entertainment, or build a business, social networks are the first choice for multiple purposes. And marketers are no stranger to the opportunities. Precisely when 73% of consumers agreed to have been driven by a brand’s social media presence while making … Continue reading How to Build a Viral Social Media Campaign: Your 9-Step Guide