Liza Rubinstein September 7, 2020 Anyone can set up and launch a campaign. These days, platforms are extremely user-friendly with tons of great documentation and how-to guides to help entrepreneurs and side-hustlers promote their killer products and services. But just because anyone can do it, doesn’t mean they can do it well. Diving straight into … Continue reading Launching a PPC Campaign? Start With Strategy
Tag Archives: Campaign
4 Tools for a Winning Social Media Giveaway Campaign
Susan Gilbert August 27, 2020 Today I have some resources to help you create a social media contest giveaway that will grow your audience and sales. Here’s four links with tips and tricks to kick start your work week. One of the best ways to attract more leads is through valuable contests. In order to … Continue reading 4 Tools for a Winning Social Media Giveaway Campaign
6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)
Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)
Tips to Implement Awareness and Conversion Campaign Strategies in Harmony
Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony
Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?
Emily Carroll July 30, 2020 The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies failing to do enough to stop the spread of hate speech and misinformation on their digital platforms. Facebook specifically has received a great amount of this backlash. As a result, … Continue reading Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?
Your Guide to Building a Campaign Inventory Strategy
Melysa Chong — May 11, 2020 In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and marketers that use an inventory strategy are better able to deliver their ads to inform, persuade or remind their targeted audience. According to eMarketer, programmatic ad spending will account … Continue reading Your Guide to Building a Campaign Inventory Strategy
How to Run a Successful PPC Campaign During COVID-19
Emily Stephens — May 7, 2020 This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019. For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click … Continue reading How to Run a Successful PPC Campaign During COVID-19
The 6 Ingredients of a Successful Crowdfunding Campaign
Kais Khadhraoui — May 5, 2020 Money makes the world go ’round, and is an irreplaceable part of all business. You can’t make a product, pay employees, or keep the lights on without capital. Crowdfunding is one of the numerous methods to acquire enough capital to get your idea off the ground. It’s especially useful … Continue reading The 6 Ingredients of a Successful Crowdfunding Campaign
Using Facebook Analytics to Optimize Your Ad Campaign
Colby Flood — April 23, 2020 Your business is running a Facebook ad campaign but isn’t seeing any sales come in. You know that the platform works because you’ve heard other businesses rave about it, but aren’t sure why your ads aren’t doing the same. In this article, we will discuss how to set up … Continue reading Using Facebook Analytics to Optimize Your Ad Campaign
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers … Continue reading Facebook pulls back on Campaign Budget Optimization mandate
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