A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-medium strategy prepared months in advance? Probably not (and that’s a big mistake). According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet … Continue reading Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018 Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution
Kevin George — May 15, 2018 Follow @imkevin_monk — May 15, 2018 Do you know what’s most important when it comes to marketing? LISTENING. Might sound bizarre, I know, but tell me honestly, what kind of people do you like? Those who sing their own praise or those who do speak, but only after listening … Continue reading How to Enhance the Impact of your Email Marketing Campaign with Inbound Best Practices
Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign
Christopher Moore — April 18, 2018 Follow @cjmoore — April 18, 2018 Whether you invented a solution to a problem you were having or simply sourcing funds for the next big startup, crowdfunding has become the go-to investment vehicle for many project creators. Brands, individuals, artists and other creatives are succeeding with their Kickstarter campaign–the … Continue reading How to Use A Kickstarter Campaign to Launch Your Brand
Steve Hamm — April 16, 2018 Follow @maasprosrdu— April 16, 2018 Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented. Here’s … Continue reading The 6 Ingredients to an Engaging Email Campaign
Larisa Bedgood — April 16, 2018 Follow @www.twitter.com/V12Data — April 16, 2018 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov … Continue reading 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?
Jana Christoviciute — April 13, 2018 — April 13, 2018 rawpixel / Pixabay You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves … Continue reading How to Improve Your Campaign Performance in Facebook Auctions
Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise
Molly Clarke — March 22, 2018 — March 22, 2018 We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy … Continue reading 5 Metrics that Could Make or Break Your Next ABM Campaign
