Tag Archives: Campaign‏

6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?

Emily Carroll July 30, 2020 The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies failing to do enough to stop the spread of hate speech and misinformation on their digital platforms. Facebook specifically has received a great amount of this backlash. As a result, … Continue reading Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?

Your Guide to Building a Campaign Inventory Strategy

Melysa Chong — May 11, 2020 In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and marketers that use an inventory strategy are better able to deliver their ads to inform, persuade or remind their targeted audience. According to eMarketer, programmatic ad spending will account … Continue reading Your Guide to Building a Campaign Inventory Strategy

Facebook pulls back on Campaign Budget Optimization mandate

Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers … Continue reading Facebook pulls back on Campaign Budget Optimization mandate