Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take
Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today
Andrew Todd — December 7, 2018 — December 7, 2018 quinntheislander / Pixabay The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping … Continue reading 3 Elements of an Effective Google Shopping Campaign
Kevin George — December 5, 2018 Follow @imkevin_monk — December 5, 2018 geralt / Pixabay Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, technical soundness as well as timely execution. A simple error can ruin your entire email … Continue reading How to QA Email Campaign Best Practices
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point. Heather Cooan on November 16, 2018 Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. … Continue reading Unlock multi-touch attribution with CRM campaign tracking
Robert Woo — November 15, 2018 — November 15, 2018 You’ve signed up with Refersion. You’ve created your account and taken care of the basics. Now all that’s left is… actually launching a campaign. Many merchants get nervous at this step, not quite knowing how to first dip their toes into the affiliate marketing waters. … Continue reading [Guide] How To FOOLPROOF Your First Affiliate Marketing Campaign
Amreen Bhujwala — November 15, 2018 — November 15, 2018 Building out an email marketing campaign seems fairly simple. All you need to do is draft amazing content, add some eye-catching graphics, find your email list, and hit send. You have the opportunity to reach out to your customers whenever you want, keep them abreast … Continue reading 10 Best Email Drip Campaign Examples
Christopher Jan Benitez — October 30, 2018 Follow @christopherjanb — October 30, 2018 Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do. The logic here is simple: the fact that they bought from you before makes it easier to … Continue reading A Quick Guide For How to Set up a Remarketing Campaign in Adwords
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018 Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all
