Tag Archives: Campaign‏

Essential Security Guide For Your Email Marketing Campaign

Stella Lincoln April 16, 2021 76% of the consumers today buy products and services online because of the email marketing campaign. This inexpensive tool is efficient enough to drive significant ROI as it increases the chances of customer retention and generates great leads and conversions. 80% of marketers today believe that emails are among the … Continue reading Essential Security Guide For Your Email Marketing Campaign

Search Engine Marketing Campaign For Your Ecommerce Store [Mini Guide]

Milosz Krasinski April 1, 2021 As we move towards the beginning of the second quarter of 2021, the ecommerce ecospace is buzzing with new players entering the market, acquisitions, and mergers. The skyrocketing demand and increasing competition will require you to vamp up your digital marketing efforts. While generating traffic organically is essential, you should … Continue reading Search Engine Marketing Campaign For Your Ecommerce Store [Mini Guide]

How to Run a Branded Instagram Hashtag Campaign with Influencers

Pankaj Narang January 24, 2021 It is no secret that the growth of Instagram is beyond super. The increased use of hashtags and user base has made Instagram the go-to for business owners and marketing managers. The use of the little # (hashtag) has gained a golden position in business marketing campaigns for nearly all … Continue reading How to Run a Branded Instagram Hashtag Campaign with Influencers

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

How to Plan a Successful CRO Campaign

Billy Farroll November 30, 2020 We explain the data-driven processes we use to find testing opportunities, prioritise them in order of importance and start each CRO campaign with the greatest chance of success. According to The 2019 State of Conversion Optimization Report by CXL, the biggest challenges marketers face with conversion rate optimisation (CRO) are … Continue reading How to Plan a Successful CRO Campaign

Are You Wasting Money With Your PPC Campaign?

Jon-Mikel Bailey November 20, 2020 No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising … Continue reading Are You Wasting Money With Your PPC Campaign?

How to Set Up Google Analytics Campaign Tracking

Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking