Tag Archives: Calls

Boost in voice calls poses opportunities for marketers using call analytics platforms

Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms

People Still Search For Local Businesses, Phone Calls On Rise

People Still Search For Local Businesses, Phone Calls On Rise by Laurie Sullivan  @lauriesullivan, April 17, 2020 Marketers shouldn’t assume local searches have tanked. Data released Friday shows that local impressions fell a mere 10% between mid-January and mid-March. Greg Sterling, VP of insights at Uberall, believes this is due to the management of a … Continue reading People Still Search For Local Businesses, Phone Calls On Rise

Google Calls Out Mapping Challenges And How Data Contributes To Solutions

Google Calls Out Mapping Challenges And How Data Contributes To Solutions by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2019 Rides and deliveries serve people at critical times, says Google Senior Product Manager Eli Danziger — “when the stakes are high to deliver a great product experience” from companies supporting the service. Danziger calls out … Continue reading Google Calls Out Mapping Challenges And How Data Contributes To Solutions

4 Strategies to Drive More Calls and Customers from Voice Search

Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018   Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action

Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls

Katherine Buchholz — June 19, 2017 — June 19, 2017 As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet more and more are finding the secret weapon to success: the phone call. The low ROI marketers perceive with their display advertising is often tied … Continue reading Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls