Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?
Ron Ause — April 6, 2017 — April 6, 2017 It’s no surprise that analytics are integral to your organization’s success. Whether you work for an in-house marketing team or an advertising agency, tracking and reporting metrics provide you and your team with an overview of your performance. They provide you with insights that influence … Continue reading Calculating Internal Business Metrics
Amanda Oliver — February 7, 2017 — February 7, 2017 Facebook’s advertising strategy basically boils down to: Show people ads they want to see and don’t show them ads they don’t want to see. Ideally, Facebook wants ads in people’s feeds to be as enjoyable as everything else they see. (I mean, as enjoyable as … Continue reading Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. Clay Cazier on March 14, 2016 at 4:00 pm Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by … Continue reading Calculating The Value of Organic Traffic
by Dean Keipert February 9, 2016February 9, 2016 Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale. So tracking … Continue reading Tips For Calculating Marketing Automation ROI
Denise McArthurMay 30, 2015 Love is all you need, yes. That’s what you—being a person—need. But your business? Your business needs money. While it may not be the stuff of pop ballads, return-on-investment, or ROI, is one of the best ways to calculate what your business needs. You’re constantly looking for new ways to improve … Continue reading 5 Steps To Calculating Your ROI From Animated Videos