Lena PrickettMarch 8, 2015 As marketers, we’re always working to build deeper relationships with our audience. How can we learn what makes them tick? How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day? To do all that, we really need to … Continue reading 3 Advanced Tactics for Better Buyer Personas
Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas
Mike WhitneyFebruary 27, 2015 Perhaps you’ve heard the phrase, “Be the ball, hit the ball.” If not, it’s in reference to baseball and it’s basically a somewhat Buddhist approach to the psychology of hitting the ball. The “oneness” alluded to may at first glance seem a bit fluffy, but there is powerful logic therein. Seeing … Continue reading Why Buyer Personas Work for Small Businesses
Kelly FitzgeraldFebruary 25, 2015 I know it might be tough to hear, but it must be said: your website is not for you. I’m not trying to hurt your feelings, but this is a fact every business owner should know. When designing your website and writing content for it, you should have these “people” in … Continue reading Why Your Website Isn’t For You – It’s For Your Buyer Personas
Dave HubbardFebruary 23, 2015 Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business. After … Continue reading The Buyer Journey: Content Marketing Versus Sales Enablement
By Rohan Ayyar, January 22, 2015 One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls in to. Communities—especially on LinkedIn and Google plus—are based on … Continue reading How to use digital communities to target your buyer personas
Amber KemmisJanuary 6, 2015 Assuming your customers find you exactly when they are about to purchase is not only ignorant, it is also hurting your ability to grow leads and customers. Although variable from company to company, all customers take a journey when making a purchase. Today, this journey often involves the use of search engines. … Continue reading How to Align Your SEO Strategy & Buyer Journey
Tony Adragna December 20, 2014 Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are some key points you should make sure to focus on. Write Blog Posts to Specific … Continue reading How to Write Blog Content for Your Buyer Personas
Louis Foong December 12, 2014 I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Traditional Demographic Marketing Targetting through … Continue reading The Science Of Building Buyer Personas [Infographic]
Shelley Pringle November 28, 2014 You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, … Continue reading Creating Buyer Personas: What Every Start-up Needs to Know
