By Rob Walker August 01, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart vs. Amazon is one of the great rivalries in business history. And lately the retail giants have found something new to compete over: ad revenue. We don’t normally think of stores as advertising … Continue reading Even as retail sales drop, Amazon and Walmart have created thriving ad businesses
B2C and B2B companies are equally poor at compliance. Constantine von Hoffman on July 27, 2022 Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). The rest of the … Continue reading Only 11% of US businesses fully comply with CCPA privacy law
Take Inspiration From Trending and Successful eCommerce Businesses Parth Pandya / 28 Jun 2022 Believe it or not, online shopping has become a massive trend nowadays, and its popularity is increasing daily. Of course, we were already in the era of digitalization, but this entire pandemic situation has made eCommerce industries flourish more than … Continue reading Take Inspiration From Trending and Successful eCommerce Businesses
By Stephanie Vozza May 31, 2022 Ever wonder why we work eight hours a day, five days a week? Or why we clock in from 9 to 5? It started with the shift from agriculture to manufacturing during the industrial revolution. Originally, factory workers clocked in long hours six days a week. A … Continue reading Why more businesses are considering ending the 40-hour work week
By Anna Barford and Jane Nelson May 21, 2022 It can be difficult to see a way out of the current cost-of-living crisis. Prices continue to rise, and there are fears that if nothing changes, many families will face serious financial hardship. The effects of this will be devastating. Poverty causes premature death, poor nutrition, … Continue reading A living wage doesn’t just benefit workers. It benefits businesses and society, too
How AIOps Help Businesses Optimize Their IT Operations? Amit Shingala / 19 May 2022 Artificial intelligence for IT operations, mainly acknowledged as AIOps, is the talk of the town these days, but people talk less about the way to implement AIOps. However, to implement AIOps successfully, businesses must know the process and tools needed … Continue reading How AIOps Help Businesses Optimize Their IT Operations?
6 Benefits of Small Businesses in a Community Aisha Noreen / 15 May 2022 In a world where corporate giants are constantly taking over, small businesses are a breath of fresh air. Small businesses add personality and charm to a community and give it character and vitality. Moreover, community involvement is at its finest … Continue reading 6 Benefits of Small Businesses in a Community
The content management tool may not be a good fit for general purpose WCM services. Tony Byrne on May 2, 2022 “Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content … Continue reading Is WordPress really the answer for all businesses?
By Arianna O’Dell April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. Constantine von Hoffman on April 1, 2022 Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say … Continue reading Digital CX: Businesses need them, yet struggle to create great experiences
