Tag Archives: Business

4 Success Stories Show How This Recession Can Make Your Business Stronger

Michael Ellenby June 24, 2020 There’s no good way to say it: Recessions can be hell on businesses. Economic growth takes a hit, and unemployment figures skyrocket. The current economic downturn, specifically, could last a long time. This scenario is particularly likely if it takes a while to develop a vaccine and restore consumer confidence. … Continue reading 4 Success Stories Show How This Recession Can Make Your Business Stronger →

How I Launched My Business Podcast (With No Experience!)

Podcasts Marketing

Carrie Morgan June 23, 2020 In 2018, businesses spent $ 497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $ 1 billion. So, podcasting is clearly big business. But what about if you don’t have the money to spend on advertising on … Continue reading How I Launched My Business Podcast (With No Experience!) →

5 Steps to Help Guide Your Business Through a Storm

Business Improvement

Angela Hausman, PhD June 23, 2020 MichaelGaida / Pixabay Business adversity comes with regularity but the world we live in right now seems particularly challenging. Whether it’s a small budget or competing against bigger well-established rivals or external challenges, success doesn’t come easily. If it did, every business would succeed. Still, no one foresaw a … Continue reading 5 Steps to Help Guide Your Business Through a Storm →

Small Business Promotion: 8 Ideas to Adopt During a Crisis

Small Business Tools

Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis →

25 Free Small Business Tools to Help Grow Your Small Business

Small Business Tools

Jared Cornell June 23, 2020 Tumisu / Pixabay When it comes to the business scales, the small and medium businesses or SMBs showcase a more challenging and risky business landscape. While the world continues to be a place where successful entrepreneurs are leaving their mark on the business fraternity, the list of businesses that failed … Continue reading 25 Free Small Business Tools to Help Grow Your Small Business →

How to Choose a Picture-Perfect Business Name

Business Development

Mike Kappel June 21, 2020 Selecting a name for your business is one of the most important steps of establishing your startup. But, it’s not something you can pull out of a hat and instantly cross off of your list. It takes time to come up with the perfect business name that will draw people’s … Continue reading How to Choose a Picture-Perfect Business Name →

You May Not Know It, But You’re in the Subscription Business

Subscription Lists

Shep Hyken June 19, 2020 I have an idea about renewals. Most people think that a renewal applies to some type of subscription. You renew your subscription to a magazine, a maintenance contract or a software program. But what if renewal had a broader meaning? What if renewal simply meant that the customer comes back—again … Continue reading You May Not Know It, But You’re in the Subscription Business →

7 Questions to Ask Before Starting a Small Business

Small Business Planning

Deborah Sweeney June 18, 2020 The world is searching for new business opportunities — literally. According to The Kauffman Foundation’s Trends in Entrepreneurship Series, Google searches related to new business opportunities saw a significant uptick in March 2020. Amid the pandemic and safety/shelter in place measures, trending terms on Google included “open a business,” “new … Continue reading 7 Questions to Ask Before Starting a Small Business →

The Sales & Marketing Power of Animated Explainer Videos for Business

Explainer Videos

Dana Kachan June 18, 2020 “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin The society has already had everything to satisfy its basic needs. The global markets are crowded with similar products. We don’t need more stuff, we need more humanity, creativity, and magic in our lives. … Continue reading The Sales & Marketing Power of Animated Explainer Videos for Business →

Make Essential Business Decisions for Success

Business Decisions

Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success →