Tag Archives: Business

Doing Business in Pandemic-Stricken Economy

Julia Magas December 18, 2020 2020 is coming to an end, but the ravages its events have brought about are going to stay with the world well into 2021 and beyond. The talk on everyone’s lips may be the pandemic, but the fact of the matter is that COVID-19 has changed not only the way … Continue reading Doing Business in Pandemic-Stricken Economy →

Get a Good Look at Your Business with 360° Interviews

Business Effectiveness

Nicholas Ruggieri December 16, 2020 Your Suburban is parallel parked tight between a Lexus and a Porsche and you’ve got to get out pronto. You could use the touch and bump method hoping you don’t do too much damage. Or, you could ask someone outside of the car to spot you. The reality is when … Continue reading Get a Good Look at Your Business with 360° Interviews →

Search, Business Intelligence And AI: The 2021 Marketing Trifecta

AI Tools

Search, Business Intelligence And AI: The 2021 Marketing Trifecta by Jim Yu , December 15, 2020 Research suggests that companies that make their decisions based on data are 58% more likely to beat their revenue goals. However, rapidly evolving consumer preferences and behaviors during the upheaval and continued uncertainty caused by the COVID-19 crisis have left most … Continue reading Search, Business Intelligence And AI: The 2021 Marketing Trifecta →

Business Leaders: Do Not Ignore the Mental Health Crisis Related to the COVID-19 Pandemic

World Level Crisis

Tony Zambito December 15, 2020 Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing … Continue reading Business Leaders: Do Not Ignore the Mental Health Crisis Related to the COVID-19 Pandemic →

How to Create a Value Proposition for Your Business

Business Planning

Daniel Hopper December 14, 2020 As a business, we need to capture the attention of potential customers as quickly as possible by telling them how we provide a solution to their needs. If customers understand exactly how our business provides them with a solution, they are more likely to become customers than if the value … Continue reading How to Create a Value Proposition for Your Business →

5 Reasons to Focus on SEO to Drive Your Business

SEO Strategy

Jock Breitwieser December 11, 2020 The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online with the implementation of lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the … Continue reading 5 Reasons to Focus on SEO to Drive Your Business →

How to Build an SEO Strategy for Your Business From Scratch

SEO Strategy

Matt Janaway December 11, 2020 mwitt1337 / Pixabay Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. SEO is a set of criteria that you have to follow so that your website shows up on the first page of search results. The higher your website ranks the more traffic you get. … Continue reading How to Build an SEO Strategy for Your Business From Scratch →

Stimulate Small Business Growth with Proactive Customer Service

Small Business Growth

Mark Ungerman December 9, 2020 There are many ingredients a small business can use to create consistent, sustainable growth. One underappreciated element is customer service. The relationship between customer service and business growth may seem unclear at first, but the most successful small business leaders know that effective service directly influences revenue and profits. To … Continue reading Stimulate Small Business Growth with Proactive Customer Service →

5 Strategies for Identifying Business Opportunities

Business Strategy

Greg DeLine December 8, 2020 Few aspects of entrepreneurship evoke as much excitement as identifying business opportunities that others have seemingly overlooked (or missed entirely). The experience feels a bit like finding an item in one of those kids’ “hidden object” pictures: Suddenly, you see something that wasn’t apparent just moments before, and you’re filled … Continue reading 5 Strategies for Identifying Business Opportunities →

Are You Anchoring Your Business to the Wrong Data?

Data Analytics

Gleb Tsipursky December 7, 2020 Have you changed your views about COVID-19 months into this pandemic? Or are you anchoring to the same views you did in March? If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the blog: Or simply read onward! … Continue reading Are You Anchoring Your Business to the Wrong Data? →