Karl Tablante June 29, 2021 For most small business owners, Google My Business (GMB) is an incredible marketing lifeline. Having an optimized Google My Business listing is one of the most effective ways for small businesses to improve their local search visibility. Without a GMB profile, small business owners will find it more challenging to … Continue reading A Small Business Guide to Resolving a Google My Business Suspension
Pam Aungst July 2, 2021 In April, my company celebrated 10 years in business. I can’t even begin to describe the level of gratitude that I have for achieving this milestone, especially because, according to the Bureau of Labor Statistics, “approximately 20 percent of small businesses fail within the first year. By the end of … Continue reading 10 Lessons I’ve Learned in 10 Years of Business
Samuel Ebanja July 1, 2021 “Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes” THAT is Goodhart’s law…and before I’d ever heard of it, it had already torpedoed my startup, threatening to sink it beneath the waves. Charles Goodman is a world renowned theorist of monetary policy … Continue reading Goodhart’s Law May Be Ruining Your Business — It Almost Ruined Mine!
Grace Lau July 1, 2021 Image source As a business, you’re probably no stranger to SaaS; from popular VOIP trends to account management software, there seems to be a SaaS product for every problem out there. Short for software as a service, SaaS has proliferated the business scene and looks set to continue its growth … Continue reading 5 Ways SaaS Can Boost Small Business Productivity
Connor Neshcov June 29, 2021 Do you own or operate a local business? If so, there’s no doubt that you have felt the impact of COVID-19 on your customers’ purchasing habits. More and more, it’s absolutely clear that local businesses need to take full advantage of the digital landscape to promote themselves and keep up … Continue reading How to Advertise Your Local Business Online
Adele Streissguth June 28, 2021 Many businesses believe leveraging the use of social media is the number one way to attract new customers and keep current customers coming back. While social media is certainly important, data shows that email marketing remains the most effective drive for customer acquisition in 2021, with 80% of businesses using … Continue reading A Guide to the Best Newsletter Ideas for Your Business
Osama Khabab June 28, 2021 The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest trends. Video’s potential as a tool for brands to grow their influence became obvious when YouTube saw a video hit 1 … Continue reading How to Make Better Brand Videos for Your Business
Emmanuel Soroba June 26, 2021 Source: Shutterstock The idea of doing things “virtually” has now become as normal as going to the grocery store to buy milk and bread. Consumers are more comfortable transacting over the internet than ever before. You can venture into almost any type of business with the assurance of finding customers. … Continue reading 6 Online Business Endeavors You Can Realistically Start Today
John Rampton June 26, 2021 Business is all about money. As a business owner, you want to make as much as you can and be frugal where you have to be. Budgeting is a vital aspect for any business, but especially important for small business owners. In this article, we’ll go over 50 budgeting tips … Continue reading 50 Budgeting Tips for Small Business Owners
Eleanor Hecks June 25, 2021 Small business owners often juggle multiple tasks and work long hours. Unfortunately, there are only so many hours in the day, and your venture might be eating up most of them. What if there was a way to increase your company’s productivity and not lose sleep in the process? The … Continue reading How to Increase Business Productivity Without Losing Sleep
