Tag Archives: Business

How ‘the curse of knowledge’ may be hurting your business and what to do about it

It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. Greg Krehbiel on December 29, 2022 “The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it … Continue reading How ‘the curse of knowledge’ may be hurting your business and what to do about it →

8 Reasons Why Business Needs to Invest in SEO

SEO Strategy

8 Reasons Why Business Needs to Invest in SEO Erik Emanuelli / 16 Dec 2022 As a business owner, you likely wear many hats. You are responsible for increasing the exposure of your business, building leads, making sales, and creating a product or service that people want to buy. In order to be successful, … Continue reading 8 Reasons Why Business Needs to Invest in SEO →

How to Business Plan for 2023

Business Planning

How to Business Plan for 2023 Joe Martin / 07 Dec 2022 Writing a business plan is a vital part of any business. After all, it helps you establish your company’s vision and mission while clarifying exactly how you plan to grow. It can also help create more work-life balance at home if you … Continue reading How to Business Plan for 2023 →

7 Simple Ways To Boost Online Web Traffic For Your Business This Festive Season

Traffic Generation

7 Simple Ways To Boost Online Web Traffic For Your Business This Festive Season ValueWalk / 07 Dec 2022 With the festive season fast approaching, businesses around the country have already started to prepare for yet another frantic holiday shopping period. Despite economic headwinds carving away at consumers’ disposable income, experts suggest that retail sales during this … Continue reading 7 Simple Ways To Boost Online Web Traffic For Your Business This Festive Season →

Why prioritizing business continuity in martech is a must

Marketing Transformation

Preparing for the hypothetical isn’t a waste of resources. It’s time to recommit to business continuity and disaster recovery planning. Steve Petersen on December 9, 2022 In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We … Continue reading Why prioritizing business continuity in martech is a must →

5 Yelp facts business owners should know (but most don’t)

Yelp

Business owners: Yelp doesn’t have to be a source of anxiety! Here’s how you can make the review site work for you. Brian Patterson on December 1, 2022 If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name … Continue reading 5 Yelp facts business owners should know (but most don’t) →

Innovation vs. rebranding: How to choose the best change for your business

Branding

While they both indicate change, innovation and rebranding are remarkably dissimilar. Here’s how to decide on a path for your brand. Allen Martinez on November 18, 2022 Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all … Continue reading Innovation vs. rebranding: How to choose the best change for your business →

TikTok, American Express Launch Small Business Accelerator Program

TikTok Marketing

TikTok, American Express Launch Small Business Accelerator Program by Colin Kirkland , November 15, 2022 In preparation for Small Business Saturday (Nov. 26), TikTok is launching a new accelerator program in partnership with American Express. #ShopSmall will provide small businesses with platform insights, guidance, and ad credit for eligible brands. American Expresses founded Small Business … Continue reading TikTok, American Express Launch Small Business Accelerator Program →

Blogging For Your Small Business: What To Know Before You Start

Blogging

Blogging For Your Small Business: What To Know Before You Start ValueWalk / 02 Nov 2022 If you’re a traditional small business owner, chances are you’ve heard of blogs that can help increase online traffic to your website and social media platforms. In the highly digital era, where consumers are actively engaging with their favorite … Continue reading Blogging For Your Small Business: What To Know Before You Start →

6 email metrics to help reach marketing goals and make business decisions

Marketing Growth

Here are the valuable metrics beyond opens and clicks that can impact your business. Chris Wood on November 8, 2022 Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available … Continue reading 6 email metrics to help reach marketing goals and make business decisions →