CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team. Kim Davis on January 4, 2022 “When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the … Continue reading 4 steps to building a successful marketing organization
Rotem Gal December 26, 2021 Your workforce is the epitome of your company – but how exactly can you empower, train, and coach them when transitioning to a digital enterprise, especially in a crisis? It’s no surprise that Covid-19 has forced companies to interact with customers online to survive and stay relevant. So, as technology … Continue reading Building a Digital Culture Transformation Can Empower Your Employees to Work Smarter For Good
Alejandra Zilak December 19, 2021 Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing. Luckily, here’s a nifty guide of best … Continue reading 12 Email Marketing Best Practices for Building Relationships
Cynthia Joyce December 17, 2021 mohamed_hassan / Pixabay Much attention in 2021 has been on employees and rightly so. We’ve all had to adjust in life and work during an extended pandemic. Media reports about the “Great Resignation” highlight the increasing leverage that employees have in today’s marketplace. Quality team members are in demand and … Continue reading Building a Team: Keep Your Great Team Engaged
Brittanie Young October 15, 2021 Who is the human resources department really? Who are these people that we love to hate because they don’t give us enough of what we think we want? Let’s refresh our memory by defining the actual definition of human resources. In their textbook, Human Resources Management: Gaining a Competitive Advantage, … Continue reading Why Changing Your Perception of HR is Key to Building a Successful Talent Management Strategy
Before diving into amplifying the personality of your brand, it’s important to first decide “who” your brand is. Corey Patterson on October 8, 2021 a If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute … Continue reading 7 tips for building brand identity
You’ve gotten your team onboard. Now you need to know where to steer the ship. Chris Wood on October 7, 2021 In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at … Continue reading Building an always-on marketing machine
Sam Cressman October 2, 2021 At first glance, schema markup can appear overwhelming. Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO, and it can help you appear … Continue reading A Step-by-Step Guide for Building FAQ Schemas
Cynthia Joyce September 29, 2021 Tumisu / Pixabay Employee retention and engagement is critical for the success of any company. A 2019 Gallup report found that the cost of replacing an individual employee can range from 1.5 – 2 times the employee’s annual salary. If your business has high employee turnover, you’re expending unnecessary money, … Continue reading Building a Team: Employee Retention Tips
Arsalan Sajid September 2, 2021 Email marketing remains one of the most effective and essential forms of marketing in the world in 2021. If you are not actively working to build your list, you’re keeping yourself from boosting conversions. With email marketing, you can engage and nurture members of your audience on a one-on-one basis. … Continue reading The 5 Best Email List Building Strategies to Follow in 2021 and Beyond
