Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan
Susan Hunt August 3, 2021 Recently I was asked to speak to the women’s employee resource group of one of our customers about networking. The organizer shared that many women are struggling with just how to develop their network, particularly now that so much has moved online. While I don’t consider myself an expert on … Continue reading Unconventional Advice for Building Your Network
Jimmy Rodela July 28, 2021 Startups with rock-solid foundations remain unshakeable, enduring, and come out bigger and stronger every time it encounters challenges. Considering how 21.5% of startups fail in the first year, no one can downplay the importance of setting the right foundations — it’s an absolute must. If you’ve just started your business … Continue reading Crucial Foundations of Building a Rock-Solid Startup
Cynthia Joyce July 25, 2021 StartupStockPhotos / Pixabay Today’s tight job market makes finding employees a tough task for most companies. And yet that hurdle is just the beginning. The real work starts once employers extend job offers to new team members. In the current employment market business owners and executives must ensure a new … Continue reading Building a Team: Onboarding Tips
Ioan Gerosanu July 21, 2021 Link building is an ever-evolving process. Over the past years, it’s been shifting from simply dropping tons of spammy links all over the web to spending extensive amounts of time for just a couple of relevant opportunities. Nowadays, link building is more about developing multiple strategies in order to develop … Continue reading Link Building 101: Taking Advantage of Quora and Reddit to Build E-A-T in 2021
Ioan Gerosanu June 24, 2021 In our previous article from the Link Building 101 series, we discussed what hyperlinks are, why they are relevant and important for higher organic rankings, and how you can start earning backlinks using Google Alerts. I hope you’ve already managed to put it into action and you’re eager to learn … Continue reading Link Building 101: Using Online Communities and Forums for Backlinks in 2021
Kellie Wong June 25, 2021 As the trend towards globalization accelerates, it brings with it new HR challenges. The number of large multinational enterprises worldwide (with revenues of at least $ 200 billion) is expected to reach 13,900, with uncountable numbers of smaller organizations also building networks across borders. “The psychological and emotional reaction people … Continue reading 5 Keys to Building a Global Employee Engagement Program
Elen Udovichenko June 8, 2021 Teamwork makes the dream work — a cliche you would see on a tacky office poster — might sound lame but it’s very true. Humans are social beings, even more so when it comes to business. You can’t build or run it single-handedly. Heck, you wouldn’t even read this article … Continue reading 5 Online Team Building Activities for Remote Teams in 2021
Diane H. Wong June 4, 2021 Clear and friendly communication, a supportive environment, and friendships at work can make a big difference for any team and its dynamics. “Consensus means that everyone agrees to say collectively what no one believes individually,” the former Israeli foreign minister, Abba Eban, once said. It is ironically true. Conflict … Continue reading Increase Productivity by Building a Better Workplace
Don Dalrymple June 2, 2021 The law of diminishing returns is critical to think about for empire builders and deal makers. I think about this concept a lot because you can overstay your contribution. There are people that work on the first part of the curve well. They visioneer, design, set up and create strategy, … Continue reading Empire Building and Diminishing Returns
