Tag Archives: Build

Collective Community Recommendations Drive Influence, Build Brand Loyalty

Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan  @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity by Laurie Sullivan  @lauriesullivan, June 22, 2023 Amazon Web Services (AWS) will invest $100 million in a generative artificial intelligence (GAI) innovation center to give its customers help in building and deploying GAI. The announcement, made Thursday includes the AWS Generative … Continue reading AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity

If you can’t build a trustworthy brand, you will lose Gen Z

    By Shalene Gupta June 20, 2023 Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer. The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and … Continue reading If you can’t build a trustworthy brand, you will lose Gen Z

How to build a customer journey orchestration strategy

Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions. Chris Wood on May 23, 2023 Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the … Continue reading How to build a customer journey orchestration strategy

Surviving to Thriving: Unbreakable Helps Leaders Build Resilient Teams

Surviving to Thriving: Unbreakable Helps Leaders Build Resilient Teams Deanna Ritchie / 08 May 2023   Convergent technological disruption, rapidly changing (and often destabilizing) economic conditions, and increasingly active and demanding stakeholders. These are just some of the challenges facing organizations and their leaders today. These challenges demand ever closer coordination within and between teams … Continue reading Surviving to Thriving: Unbreakable Helps Leaders Build Resilient Teams

Automation and AI: The power to build true digital experiences

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences

Yelp Data Shows Success Comes More Easily When Brands Build Community

Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan  @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community