Tag Archives: budget

How To Structure Your B2B Marketing Department When Your Digital Budget Increases

By Lydia Vogtner, Published November 2, 2014 When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire and where will we find the right people? Exactly. I get a lot of response and questions as it relates to real-life and what-if … Continue reading How To Structure Your B2B Marketing Department When Your Digital Budget Increases

How Do You Allocate Your Email Customer Acquisition Budget?

How do you allocate your customer-acquisition budget? The Internet has opened up seemingly endless avenues and choices for digital B2C marketers when it comes to acquiring new customers for their email marketing campaigns. There are so many choices, in fact, that it’s increasingly easy to become confused — and because of that, to commit the … Continue reading How Do You Allocate Your Email Customer Acquisition Budget?