Tag Archives: budget

Why You Need a Content Promotion Budget

Ad Campaigns, Search Engine Optimization

by Ann Smarty January 26th, 2015 Ann Smarty Ann Smarty is a blogger and SEO consultant and professional blogger. Check out Ann’s personal project My Blog Guest – the forum meant to connect guest bloggers to blog owner for plenty of mutual benefits. Ann also provides guest blogging services. There’s actually no denying the fact … Continue reading Why You Need a Content Promotion Budget →

4 Things That Cause Website Development To Go Over Budget

Web Management Guidelines

Daniel VacziJanuary 3, 2015 Building a new website is an exciting time for a company as well as for the people involved. A new website usually represents company initiatives like a new focus on marketing, new products lines or service offerings. But as with any part of brand building, the path to a great website … Continue reading 4 Things That Cause Website Development To Go Over Budget →

How to Budget for Video Without Breaking the Bank

Video Marketing

Will Deloney December 18, 2014 If you’ve ever worked with a contractor to get a remodeling bid, my guess is that the most challenging chore was getting him to quote you a price. You might have needed to pay a fee to get a quote at all. But why should you pay someone money … Continue reading How to Budget for Video Without Breaking the Bank →

Internal Controls And Your Budget

Marketing Strategy

Alan Hart November 23, 2014 Why having internal control over the budget process does not automatically mean it is done correctly. I just finished my portion of work in a recurring, annual audit and certification of internal control over financial reporting in a large, publicly held manufacturing company. This is an engagement designed to … Continue reading Internal Controls And Your Budget →

Think Holistically When Determining Your PPC Budget

Ad Campaigns, Marketing Guide

Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign. Matt Umbro on November 20, 2014 In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought … Continue reading Think Holistically When Determining Your PPC Budget →

Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting

Marketing Guide

By Alex Gutman, Published November 12, 2014 Ecommerce is on the rise, shattering records with every holiday season. If Alibaba’s recent IPO on Wall St. is any indication, the time is now to double your efforts in the ecommerce arena. However, with these amazing opportunities to grow your brand’s bottom line, come efforts to exploit … Continue reading Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting →

2015 Content Trends: Top Tips for Spending Your Budget Wisely

Marketing Guide

By Lucy Hardaker, Published November 7, 2014 Excited to get your 2015 content marketing budget and plans signed off? Us too! 58% of B2B marketers are planning to increase their content marketing budget over the next 12 months. But with more budget, comes more content – 70% of B2B Marketers are creating more content than … Continue reading 2015 Content Trends: Top Tips for Spending Your Budget Wisely →

5 Key Tips and Data Points to Defend Your 2015 Marketing Budget

Sales Guide

By Scott Gillum, Published November 7, 2014 The 2015 planning season is upon us. It’s the time of year when the C-Suite is busy sharpening their elbows to ready themselves for the budget brawl. To help arm marketers for this blood bath, I’ve pulled together benchmarks and/or research needed to defend and win marketing dollars. … Continue reading 5 Key Tips and Data Points to Defend Your 2015 Marketing Budget →

The Marketing Budget Buzz for 2015

Marketing Guide

By Bobbie Wasserman, Published November 5, 2014 It’s that time of year again…business and marketing budgeting time. Whether you are an active officer in a C-suite or are trying to figure out the communication needs of your small and growing business, one of the most important line items is public relations. How much money will … Continue reading The Marketing Budget Buzz for 2015 →