Tag Archives: Broad

Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query

Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query →

How to Succeed in Google Ads Without Modified Broad Match

Google Advertisement

Susie Marino June 13, 2021 Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always … Continue reading How to Succeed in Google Ads Without Modified Broad Match →

Modified Broad Match Is Going Away: What You Need to Know

Social Media Utilization

Kristen McCormick February 14, 2021 On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad … Continue reading Modified Broad Match Is Going Away: What You Need to Know →

Google Ads wants advertisers to give broad match another shot

Keyword Search

Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot →

Facebook automotive data indicates broad value of location-based customer insights

Facebook Local Business

Greg Sterling on October 19, 2016 Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights →

Broad match: What is it good for?

Marketing Guide

Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. Brett Middleton on June 10, 2016 Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types … Continue reading Broad match: What is it good for? →

How to Use Exact Match and Broad Match to Your Advantage

Google Tools

Melissa DukoOctober 26, 2015 Exact match and broad match are the Olsen twins of PPC advertising. While both are match types, how they match is as different as night and day. Exact match tells your network to only recognize your exact keywords, ignoring any other variations. In contrast, broad match does the complete opposite: it … Continue reading How to Use Exact Match and Broad Match to Your Advantage →

Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

Search Engine Marketing

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if … Continue reading Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types →