Google Brings Ads To AI Mode, Supercharging Performance by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2025 Google ads in AI Mode, an AI-powered search engine that launched earlier this year, will outperform any other types of advertising online based on keywords in queries, intent, and location. It’s like stepping into a query and over … Continue reading Google Brings Ads To AI Mode, Supercharging Performance
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. Mike Pastore on May 14, 2025 In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a … Continue reading Amplitude brings marketing and product teams together in one platform
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. Constantine von Hoffman on April 24, 2025 Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a green light to return to old habits. The industry-wide shift … Continue reading As Google brings back cookies, marketers stick with privacy-first strategies
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. Constantine von Hoffman on January 9, 2025 Amazon’s new Retail Ad Service is making retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell … Continue reading Amazon’s new Retail Ad Service brings RMN to the masses
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
Meta brings Instagram’s broadcast channels to Facebook and Messenger The Telegram-like feature gives page administrators a one-way messaging tool. Mariella Moon Thu, Oct 19, 2023 Meta Back in February, Meta launched a Telegram-like feature for Instagram called “broadcast channels,” which introduced a one-way messaging feature to the app. It gave creators a way to … Continue reading Meta brings Instagram’s broadcast channels to Facebook and Messenger
Terrence O’Brie @TerrenceOBrien The 21st century gave rise to the bedroom producer. And in 2020 the music industry finally acknowledged that songs recorded in someone’s bedroom were just as viable as those captured in a studio filled with millions of dollars worth of equipment. This has, of course, led many of those … Continue reading Reverb’s summer sale brings deals from Korg, UAD and more
Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share by Laurie Sullivan @lauriesullivan, March 30, 2023 Microsoft has introduced plans for additional ads in its AI-powered Bing search engine and Edge browser, with a goal to drive more traffic to publisher sites — demonstrating that the company is finally getting serious about competing … Continue reading Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites
By Connie Lin January 21, 2023 The Lunar New Year, which dawns on January 22, is the biggest bash in Asia. But no country is more spirited than the birthplace of the holiday, China, where millions will enjoy a two-week break to ring in the Year of the Rabbit. And money will flow like … Continue reading In China, the Year of the Rabbit brings rich red visions of Fendi and Ferraris
