March 21, 2026 How brands can leverage AI while prioritizing a human touch for the most brilliant ideas BY Anna-Louise Jackson To sell the idea of last year’s Wienie 500 to Oscar Mayer, creative agency Johannes Leonardo used AI to show what a race among the iconic Wienermobiles might look like when they took to the … Continue reading How brands can leverage AI while prioritizing a human touch for the most brilliant ideas
By Mark Wilson January 12, 2024 Apple’s Vision Pro launches in February, but don’t expect to order the $3,500 headset like a typical iPhone or iMac. Unlike these more typical one-size-fits-all products, the Vision Pro’s headband and lightseal are being produced in different sizes that need to be fit to your face. But Apple … Continue reading Apple is fitting users to Vision Pro in a brilliant way
By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!” In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand
By Jesus Diaz April 07, 2023 When Ambessa Play’s founder Sara Berkai approached Pentagram to design a new DIY wind-up flashlight, she already had a pretty good idea of how she needed it to work. Berkai had conceived the original concept while teaching STEM workshops to displaced children in Ethiopia and Eritrea in 2019. … Continue reading This brilliant DIY flashlight gives displaced children a gleam of hope
By Eric Pliner March 27, 2022 In nearly 25 years of working with leaders—and more than a decade of one-on-one coaching and advisory to Fortune 500 CEOs—there is one issue raised by virtually every leader in every environment: What to do about the brilliant jerk? Netflix popularized the phrase “brilliant jerk” in an early … Continue reading How leaders can manage ‘brilliant jerks’
Jared Atchison September 29, 2021 Blog giveaway contests are an excellent way to do something positive for your audience while driving engagement and traffic to your blog. 91% of users are actively searching for more interactive content online, and hosting contests on your blog is an excellent way to engage with your readers and drive … Continue reading 5 Brilliant Giveaway Contest Ideas For Your Blog
Joel Goldstein October 23, 2020 Coming up with a brilliant new product idea is a thrill like none other. However, the true work begins after you’ve come up with your big idea. Bringing a product out of the idea phase, through the creation process, and into retail stores is challenging. These 9 steps provide a … Continue reading 9-Step Blueprint to Develop a Brilliant New Product Idea
Victoria Taylor — July 21, 2019 — July 21, 2019 Engagement, traffic, and now sales are low, which means you might be ending the month far worse than you started it. It’s time to come up with something quick and effective to recover your numbers: why not run a giveaway or contest? When giveaways are … Continue reading 27 Brilliant Giveaway Contest Examples To Make Your Own
Victoria Taylor — May 17, 2019 — May 17, 2019 After working hard on your Instagram contest, you finally see your engagement, followers, and even sales start to grow. All your hard work is paying off. But between managing your Instagram contest and trying to keep track of all your contestants, you’re contest isn’t over … Continue reading Six Brilliant Ways to Pick An Instagram Contest Winner
Larry Kim — April 19, 2019 Follow @larrykim — April 19, 2019 Companies spend a crazy amount of money each year training their employees?—?on average, $ 1,208 per employee, as of 2013. A lot of time and resources are sunk into developing better leaders within organizations. But does it have to be such a process? … Continue reading These 5 Brilliant TED Talks Will Teach You How to Be a Great Leader
