By Jeremy Caplan January 11, 2024 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Bridge makes it easier to introduce people online, and to follow up on those intros. Start by syncing your contacts, or add individual contacts if you prefer. Then … Continue reading Bridge makes online introductions faster and easier
Take a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance. Stephanie Trovato on October 17, 2023 Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest … Continue reading Influencer marketing: The bridge between B2B brands and genuine connections
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics
By Aytekin Tank March 23, 2023 The last several years have turned the conventions of modern work upside down. From the remote work revolution to once-in-a-generation technological leaps, many leaders have struggled to keep up with this high-speed change—especially if they manage global teams. I know these challenges firsthand. When I started … Continue reading It’s not easy to keep remote teams connected. Here are 5 tricks to help bridge the distance
By Shalene Gupta October 12, 2022 Gen Z is still young, but this demographic cohort has already weathered a global pandemic, rampant inflation, and the ever-present rise of climate change. The oldest among them have had to enter their first jobs while the world was adjusting to remote work and the ramifications of COVID-19, … Continue reading A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today’s digitally focused B2B buyer. Pamela Parker on February 18, 2022 As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, … Continue reading What is sales enablement and how do these platforms help bridge the marketing-sales divide?
Laura Krajewski June 22, 2020 Last fall, Global Workplace Analytics told us that the number of people who work from home has increased by 140% since 2005. And as we live and work through a pandemic, that number has only grown. In the last few months, technology giants like Apple, Facebook, Microsoft and Twitter have … Continue reading Tips on How You Can Bridge the Gap Between Remote and In-Office Contact Center Agents Faster With the Right Workforce Management Strategy
James Faulkner — December 4, 2019 SEO or PPC? This argument never gets old in the marketing world. Quick, easy-to-attribute wins are often the assumption with paid search campaigns (although not always the case). Organic SEO offers equally great returns in the long run, often bigger in scale and much more permanent in nature. Yet, … Continue reading 3 Ways to Bridge the Gap Between SEO and PPC
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
