Tag Archives: Breaking

Breaking down data silos: A practical guide to integrated marketing data

Marketing Data

Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers.  This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data →

Breaking through the noise: How brands can connect with today’s consumers

Branding Lessons

Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers →

Amazon again accused of breaking labor laws at unionized warehouse

Employee Layoffs

Amazon once again broke labor laws during New York unionization drive, judge rules   Steve Dent @stevetdent   Last month, Amazon failed to overturn a Staten Island warehouse’s vote to unionize and now it has taken another loss. A National Labor Relations Board (NLRB) judge has ruled that the the company broke federal labor laws … Continue reading Amazon again accused of breaking labor laws at unionized warehouse →

Twitter shut off its free API and it’s breaking a lot of apps

Twitter API

Twitter is shutting down its free API, here’s what’s going to break   Karissa Bell @karissabe Of all the once-unthinkable changes Elon Musk had made since taking over Twitter, pulling the rug out from under developers might seem relatively minor. After banning third-party clients without warning, Twitter announced that it would no longer allow any … Continue reading Twitter shut off its free API and it’s breaking a lot of apps →

From capturing leads to generating demand: Breaking down B2B marketing’s pivot

Leads Generation

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot →

Breaking down the digital transformation of today’s customer journeys

Digital Transformation

Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022   Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys →

Shopify Payments Chargeback: Here’s How You Win Disputes Without Breaking a Sweat

Payments Online

Tom-Chris Emewulu June 17, 2021 Despite the fantastic benefits, credit card transactions are fraught with risks. There’s the issue of fraud, and then you have customer disputes. Research shows that, on average, 2.59% of all credit card transactions end up in a chargeback. And being one of the major payment gateways, Shopify is not exempt … Continue reading Shopify Payments Chargeback: Here’s How You Win Disputes Without Breaking a Sweat →

Breaking Down Barriers — How Traditional Company Divisions Are a Thing of the Past

Corporate Challenges

Omri Dekalo January 18, 2021 Free-Photos / Pixabay As workforce trends continue to shift and evolve, companies must now consider not only how they will prepare for 2021, but for the next decade. Advanced technologies and generational change are already accelerating a new way of thinking in the organization of companies. A shortage of skilled … Continue reading Breaking Down Barriers — How Traditional Company Divisions Are a Thing of the Past →

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