Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing
Teenage Engineering’s ‘Field’ products are testing customer loyaltyThe design-forward music company risks pricing out its most avid fans. J. Trew @itstrew Ten years ago, Teenage Engineering made a splash with the quirky, “boutique” OP-1 synthesizer. The b-word gets quotes because the OP-1 would go on to be a huge hit, enjoying a 10 year … Continue reading Teenage Engineering’s PO-80 Record Factory both cuts and plays vinyl
Amazon Astro is an Alexa robot that roams your home The company unveils its ‘one more thing.’ I. Bonifacic @igorbonifacic Amazon Astro Amazon The rumors were true. Amazon is working on an Alexa-powered robot on wheels. At its fall hardware event, the company showed off Astro. Set to initially cost $1,000 when it becomes available … Continue reading Amazon is expanding the Astro’s abilities for both home and business
By Cristian Apetrei August 29, 2022 Since health officials confirmed the first COVID-19 cases, misinformation has spread just as quickly as the virus. Social media may have made the amount, variety, and speed of misinformation seem unprecedented, but COVID-19 isn’t the first pandemic where false and harmful information has set back public health. Misinformation altered how people trusted … Continue reading Misinformation played a deadly role in both the COVID and HIV/AIDS pandemics
Content Marketing and HARO: How Both Work Together Debraj Chatterjee / 25 Jul 2022 Content marketing forms the cornerstone of every successful digital marketing strategy. The age-old adage, “Content is King,” bears relevance to this statement. “What I love about content is it has the power to change people’s lives for a second or … Continue reading Content Marketing and HARO: How Both Work Together
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must. Kim Davis on March 18, 2022 When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their … Continue reading Why marketing attribution is both a challenge and a necessity
Jordan Bishop December 6, 2021 Annuities and 401(k)s are two popular tax-deferred investment vehicles that can provide income in retirement, which is one of the top priorities for the average retiree. However, while they share a set of features and characteristics that make them seem similar, annuities and 401(k) work quite differently, and both have … Continue reading Annuities vs. 401(k): Should I Invest in One, the Other, or Both?
Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Personalization Squared: Consumers Want Both Benefits And Data Security by Ray Schultz , June 4, 2021 Consumers and brands are of two different minds when it comes to personalization. While 75% of business leaders say personalization is “table stakes” for digital , only 52% of consumers say their satisfaction improves as brands become more personalized, according … Continue reading Personalization Squared: Consumers Want Both Benefits And Data Security
Randy Soderman January 29, 2021 Did you know that every year, one in three Americans will face a hacker attack on the World Wide Web? That’s one hacker attack every 39 seconds. In order to prevent these attacks, it important to make sure your website is as secure as possible. But how do you ensure … Continue reading HTTP vs HTTPS: How Both Can Effect Your SEO
