Brian Basilico January 8, 2021 Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing … Continue reading Time vs Money – Both Are Limited Resources But What Do You Value More?
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
Erika Giles September 11, 2020 Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and defining your purpose. Your business plan is an outline of your overall business strategy including marketing, sales projections, target markets and your place in them, and more. Two elements that … Continue reading Vision Statement Vs. Mission Statement: How Both Fuel Growth
Arik Hanson July 20, 2020 Over the years, I’ve had more than a few clients say some version of the following phrase to me: “You’re part consultant, part therapist.” I couldn’t think of bigger compliment! Why a compliment? Because, for a client to say that it means they trust you implicitly. It means they feel … Continue reading Consultant or Therapist? You Want to Be Both
Jeff Furst — June 9, 2020 Can you have both quality of hire and recruiting speed in the hiring process? Recruiting speed and hiring for quality are two of the biggest challenges facing firms that employ contact center agents. By quality of hire, we mean the organizational standard that defines satisfactory job performance. By recruiting … Continue reading Quality of Hire and Recruiting Speed in Hiring — How Do You Have Both?
Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both)
Why Your Business Needs Both Content Management & Digital Asset Management karthik muralidharan / 18 Jun 2019 Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS … Continue reading Why Your Business Needs Both Content Management & Digital Asset Management
Melissa Ingold — November 10, 2018 Follow @timefreedombiz — November 10, 2018 rawpixel / Pixabay Working with contractors can be a balancing act. You certainly don’t want to become an obnoxious micromanager, but you still need to stay informed about team member progress. The ultimate goal may be to put your freelancers on autopilot, but … Continue reading How to Manage Both Projects and People Effectively
Sandra Hess — October 23, 2018 — October 23, 2018 One of the great debates in the recruitment industry right now is “Should you hire for fit or skill?” Proponents on both sides of the issue claim great benefits for hiring for either fit or skill. On one side, hiring for culture fit has proven … Continue reading Should You Hire for Fit or Skills? Why Not Both
Ray Manley — October 11, 2018 Follow @rbmanley — October 11, 2018 00 Days 23 Hours 53 Minutes 07 Seconds We’ve all heard the infomercials and radio spots where we’re told that “supplies are limited” and I think we’ve all seen online countdown timers like the one above. (By the way, the countdown timer is … Continue reading Use Both ‘Dimensions’ When Creating ‘Urgency’
