Jordan Bishop December 6, 2021 Annuities and 401(k)s are two popular tax-deferred investment vehicles that can provide income in retirement, which is one of the top priorities for the average retiree. However, while they share a set of features and characteristics that make them seem similar, annuities and 401(k) work quite differently, and both have … Continue reading Annuities vs. 401(k): Should I Invest in One, the Other, or Both?
Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Personalization Squared: Consumers Want Both Benefits And Data Security by Ray Schultz , June 4, 2021 Consumers and brands are of two different minds when it comes to personalization. While 75% of business leaders say personalization is “table stakes” for digital , only 52% of consumers say their satisfaction improves as brands become more personalized, according … Continue reading Personalization Squared: Consumers Want Both Benefits And Data Security
Randy Soderman January 29, 2021 Did you know that every year, one in three Americans will face a hacker attack on the World Wide Web? That’s one hacker attack every 39 seconds. In order to prevent these attacks, it important to make sure your website is as secure as possible. But how do you ensure … Continue reading HTTP vs HTTPS: How Both Can Effect Your SEO
Brian Basilico January 8, 2021 Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing … Continue reading Time vs Money – Both Are Limited Resources But What Do You Value More?
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
Erika Giles September 11, 2020 Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and defining your purpose. Your business plan is an outline of your overall business strategy including marketing, sales projections, target markets and your place in them, and more. Two elements that … Continue reading Vision Statement Vs. Mission Statement: How Both Fuel Growth
Arik Hanson July 20, 2020 Over the years, I’ve had more than a few clients say some version of the following phrase to me: “You’re part consultant, part therapist.” I couldn’t think of bigger compliment! Why a compliment? Because, for a client to say that it means they trust you implicitly. It means they feel … Continue reading Consultant or Therapist? You Want to Be Both
Jeff Furst — June 9, 2020 Can you have both quality of hire and recruiting speed in the hiring process? Recruiting speed and hiring for quality are two of the biggest challenges facing firms that employ contact center agents. By quality of hire, we mean the organizational standard that defines satisfactory job performance. By recruiting … Continue reading Quality of Hire and Recruiting Speed in Hiring — How Do You Have Both?
Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both)
