Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue. Margaret Lee on September 19, 2023 While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such … Continue reading How embedding BDRs into marketing can boost your sales
LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence by Colin Kirkland , August 23, 2023 LinkedIn is rolling out brand partnership labels on in-app posts, according to screenshots captured by social media expert Matt Navarra. The new feature appears to allow users to show their audience when their posts are sponsored by a … Continue reading LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence
Microsoft disputes the data but it’s clear AI hasn’t turned its Bing into the Google-slayer the company hoped for. Danny Goodwin on August 21, 2023 It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the … Continue reading AI boost? Bing’s market share is down 6 months after launch
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities
Marketing inspiration and ideas are out there for the taking. With some awareness, they’re easy to find. Here are some tips. Steve Petersen on May 12, 2023 Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, … Continue reading Where to find marketing ideas to boost your performance
3 Must-Know Determiners to Boost Performance Marketing Brad Camus | April 18th, 2023 There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your organization. Think back to when you had to implement a new CRM system, and you had to choose between the various proven … Continue reading 3 Must-Know Determiners to Boost Performance Marketing
Boost Amazon Product Listing With The Best Amazon Photography Aashirvad Kumar / 01 Apr 2023 Do you want to get the most out of your Amazon product listing? Professional photography can effectively make a powerful impression on shoppers, attract attention, and increase sales. With the increased competition, your Amazon product listing needs to stand … Continue reading Boost Amazon Product Listing With The Best Amazon Photography
AI and customer journey orchestration can take your existing marketing automation approaches to the next level. Greg Kihlstrom on March 30, 2023 Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. There … Continue reading Using AI and journey orchestration to boost your marketing automation
