Kathy Heil — July 21, 2017 — July 21, 2017 This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it’s all said and done, people buy from people. So … Continue reading Blogging Is About Showcasing Your Thought Leadership
By Lia Boangiu July 18th, 2017 If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will … Continue reading 8 Blogging Stats For Your 2017 Strategy
Warren Knight — June 27, 2017 Follow @warrenknight — June 27, 2017 According to 82% of marketers, blogging receives a positive ROI. I remember when I used to blog to promote a product, without actually generating any leads. Because a potential customer will touch a business on average eight times before purchasing, you need to … Continue reading How To Turn Visitors Into Customers Through Blogging
Graham Jones — June 23, 2017 Follow @grahamjones — June 23, 2017 Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them … Continue reading Forget Video or Blogging If You Want to Reach Business Leaders
Warren Knight — June 12, 2017 Follow @warrenknight— June 12, 2017 It’s true that websites with a blog tend to have 434% more indexed pages. This means that Google will recognise your website as a source of great information, and will rank you based on this. Having a blog is something that most small businesses … Continue reading Blogging 101: How To Write Content Your Audience Will Love
By Nadiia Gryshchenko June 12th, 2017 LinkedIn has two main features designed to help you share ideas about your business. You can either share content published somewhere or write an article. While about 3 million users share content on LinkedIn weekly, the latter option has the potential to become an important part of your … Continue reading Blogging on LinkedIn: A Business Prospective
Marko Saric — April 29, 2017 Follow @MarkoSaric— April 29, 2017 The New York Times shut down some of their blogs. The reason was that they “got very, very little traffic, and they required an enormous amount of resources, because a blog is an animal that is always famished.” The visitors “expected us to be … Continue reading Blogging Strategy That Works: Reduce, Reuse, Recycle Content To Attract A New Audience
Heather Lloyd-Martin — April 28, 2017 — April 28, 2017 Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” … Continue reading Why I Told a Client to Quit Blogging: Finding Your “One Thing”
Ruby Rusine — April 27, 2017 Follow @SocialSMktg— April 27, 2017 Business blogging: Is your company publishing one regularly – or not yet? According to InsideView: 33% of B2B companies use blogs. If your company is one of the 33% of that is publishing business blogs, then you can give your team a pat on … Continue reading Business Blogging: What Your Business is Missing If You Are Not Blogging and What to Do
Alex Jasin — April 19, 2017 — April 19, 2017 Blogging can be a rewarding hobby, a fun passion project and a great place to share your most pressing thoughts with the world. However, if you’re blogging your heart out with no readers to show for it, you might start to feel like all of … Continue reading 5 Surefire Tactics for Blogging like a Pro
